MiMa Style Targets High End, Beauty and Fashion Conscious Women with Advice on Where to Buy Latest Trends

Free Shopping Email Newsletter Tells Busy Women What to Buy

New York -- August 19, 2003 -- Founded by former AOL Beauty and Style Advisor Michelle Madhok and entrepreneur, Kyra Chenoweth, MiMa Style (www.mimastyle.com) today announced that it is helping thousands of women find the latest fashion and beauty trends on the Web with a new, free weekly email newsletter.

The comprehensive newsletter is designed to give women ages 25 to 44 with household incomes more than $100K per year suggestions on how to update their wardrobe and look with specific recommendations on what to buy and where to buy it. MiMa Style is your girlfriends advice on whats in."

MiMa Style focuses on the best of apparel, accessories and beauty available on the Web. The newsletter is free to subscribers and offers special discounts to MiMa Style members. MiMa Style is the must-have authority on whats hot and where to buy it online," said Heather Dickinson, a recent subscriber and avid user of Mima Styles recommendations.

As an executive on the go, I dont have time to go to the mall. I need MiMa Style to navigate the online retail waters for me so I can click and buy. It makes staying current easier and faster."

For more information on MiMa Style or to subscribe, please visit www.mimastyle.com.

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For more information:
press@mimastyle.com

Michelle Madhok
33 Riverside Dr.
Suite 5E
NY, NY 10023