APPLECART AND OLIVE SOFTWARE ANNOUNCE EXCLUSIVE MARKETING AGREEMENT

Applecart To Market Online Publishing Product

(PRWEB) August 22, 2003 -- Applecart, a leading reseller of software and part of the newly formed Fresh Media Group, announced today it has reached an exclusive marketing agreement with Olive Software, leader in the emerging electronic publishing industry, to sell and support Olives ActiveMagazine product suite throughout the United Kingdom.

The marketing partnership is a landmark step for the newly established Applecart and enhances its portfolio of cutting edge technology solutions.

Utilising artificial intelligence to 'learn the content and layout of a publication, Olive Software creates an online and offline interactive version of the publication without changes to the existing workflow. Remote users can view, zoom, print, and turn pages, and even experience animation or video direct from the pages of the publication. Requiring no software download to function, Olive ActiveMagazine applications represent the ideal solution for both corporate and domestic readers alike.

The Olive software offers publishers endless possibilities to expand their relationship with readers," says Dominic Duffy, managing director at Applecart. Publications can be online days before the printed copy. News critical articles can now be published direct from PDF in a matter of hours as opposed to waiting days for production of the printed copy. Furthermore, the advanced rich media capabilities will enable advertisers and publishers to gain from significantly expanded access to an otherwise untapped online market."

"The partnership with Applecart represents an alliance that will undoubtedly change the perception of online media as we know it," explains Shaun Dail, executive vice president, sales & marketing at Olive. Previously, experiencing online publications amounted to browsing bland HTML duplicates, or downloading massive, static PDF files of the printed version. Now, we can deliver intuitive online copy that replicates the printed version while the capturing dynamic advantages the web as a medium provides -- in effect, a natural extension of the core printed product.

About Applecart Solutions
With a new approach to technology solutions and systems integration, Applecart offers a range of groundbreaking software solutions designed specifically to maximise return on investment for its clientele. Addressing the needs of publishers and corporates alike, Applecart forges partnerships with pioneering suppliers to create bespoke solutions in a wide range of applications. With the aim of to removing the mysteries often associated with systems integration, Applecart management will keep an open mind and listen to individual client needs to ensure that products and services remain practical, cutting-edge and cost-effective.

About Fresh Media Group
The commitment and belief of the Colour Systems management has been the driving force behind the companys success. The same management team has now created two distinct new companies, Size Creative and Applecart Solutions -- together forming The Fresh Media Group. The combination of the three companies will enable The Fresh Media Group to offer a wide-ranging product and service portfolio to more diverse markets. Further diversity is certainly on the agenda as The Fresh Media Group actively seeks new solution driven opportunities for its clients and business development opportunities for the Group.

About Olive Software
Olive Software develops electronic publishing software for publishers and libraries, featuring a powerful electronic publishing platform. The platform offers multiple solutions derived from one workflow. Founded in 1999 by a team of experienced entrepreneurs, technologists and publishing industry veterans, the company is well on its way to becoming the industry standard in the electronic publishing space. Olive's principal shareholder is Elbit Medical Imaging Ltd. (Nasdaq: EMITF).