SHERIDANS FROZEN CUSTARD & VISIBLE RESULTS LAUNCH CUSTARD REWARDS PROGRAM

Sheridans Frozen Custard launched its Custard Rewards Card loyalty program on July 1st using Visible Results patented GraphiCard Customer Relationship Management (CRM) system.

For: Sheridans Frozen Custard
From: Atlantis Group PR               

SHERIDANS FROZEN CUSTARD LAUNCHES CUSTARD REWARDS PROGRAM

Overland Park, KS (PRWEB) August, 2003 -- Sheridans Frozen Custard launched its Custard Rewards Card loyalty program on July 1st using Visible Results patented GraphiCard Customer Relationship Management (CRM) system.

Sheridans has implemented the program in 7 of its 13 Kansas City area locations including Blue Springs, Belton, Independence, Lawrence, Lees Summit, and 2 Overland Park locations, with a rollout expected to the remaining sites later this year.

Jim Sheridan, Founder of Sheridans Frozen Custard, indicated that the introduction of a loyalty program was part of their strategy to increase customer value. We wanted to reward our customers for making the choice to visit Sheridans. We selected the Visible Results platform because they made it very easy for us change our promotions quickly. And its a very cool technology," Jim Sheridan concluded.

Using the GraphiCard technology, program members cards are inserted into a smart point-of-sale terminal during each sales transaction. A cutting-edge thermal process enables the front of the card to display points earned by the customer along with other personalized messages such as targeted offers, details of special promotions and sales, advertising messages, particulars of instant win games, and more. During the launch, members earn points for every dollar they spend in store and can redeem them for items such as hotdogs, frozen custard and extra toppings.

Jim Sheridan indicated that the program results to date have been better than expected with a significant amount of repeat business evident. The sites currently on the program are pretty pleased -- were looking forward to rolling Custard Rewards out to the rest of the network."

About Visible Results
Headquartered in Auckland, New Zealand the Visible Results Group of Companies has, since its inception in 1997, emerged as one of the worlds leading customer relationship firms, serving a growing client base across the general retail industry. The company currently operates programs in eight countries globally, including the USA, Australia, New Zealand, Singapore, Japan, Spain, Columbia and China.

About Sheridans Frozen Custard
Opened in 1998, Sheridans Frozen Custard is a booming business that specializes in frozen custard desserts. The company is headquartered in Overland Park, Kansas and operates 13 locations throughout Kansas and Missouri with many located throughout the Kansas City metro area.

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Press Contacts:

At Visible Results USA. Inc, George Stevens, General Manager, (913) 383-3400, e-mail: gstevens@visibleresults.com;

At Visible Results Group of Companies, Michael Whittaker, President and CEO, (800) 273-5793, e-mail: Mwhittaker@tag.co.nz;

At Sheridans Frozen Custard, Jim Sheridan, Founder, (913) 341-5339, e-mail: jimsheridan@sheridansfrozencustard.com