Proscape Technologies finds a new way to turn Pharma Sales Reps into Educators

To help major pharmaceutical firms adhere to the Pharmaceutical Research and Manufacturers of America (PhRMA) code of Interaction with Healthcare Professionals and also help turn the traditional pharmaceutical sales rep from a seller" to an educator," Proscape Technologies, a leading provider of face-to-face selling and marketing effectiveness software for the pharmaceutical industry announced the release of Version 5 of its Marketing and Sales Effectiveness Platform.

Ft. Washington, PA (PRWEB) August 25, 2003 -- To help major pharmaceutical firms adhere to the Pharmaceutical Research and Manufacturers of America (PhRMA) code of Interaction with Healthcare Professionals and also help turn the traditional pharmaceutical sales rep from a seller" to an educator," Proscape Technologies, a leading provider of face-to-face selling and marketing effectiveness software for the pharmaceutical industry announced the release of Version 5 of its Marketing and Sales Effectiveness Platform.

Physicians are demanding that Pharmaceutical companies provide information that is both timely and relevant to their specific practice. Its no longer good enough for the professional representative to communicate one core message to all prescribers. Research shows that the number one way physicians receive information on prescription drugs is through the physician detail.

The average physician detail meeting lasts 96 seconds and costs $175," says Derek Pollock, Co-Founder of Proscape Technologies. Now, representatives will be able to offer a more targeted, clinically current presentation to time-sensitive physicians."

Version 5 builds on the Proscape Pharmaceutical Solution ability to the major pharmaceutical companies with the ability to:

• inform healthcare professionals about the benefits and risks of their products,
• provide scientific and educational information directly to the physician,
• support the process of medical education, and
• obtain feedback and advice about their products.

"Almost every aspect of pharmaceutical marketing has changed in the last 30 years except the physical detail," said Thomas Schwenger, partner in Accenture's Health & Life Sciences practice. "Industry leaders, however, are recognizing there is an untapped opportunity for differentiation through individualizing education and service to each medical professional."

Proscape V5, built on Microsoft technologies, provides pharmaceutical companies a way to streamline and assimilate the sales, marketing and educational materials onto a single tool carried by pharmaceutical sales representatives. This tool is used directly with physicians at THE most critical point in the interaction with the healthcare professional.

That is, the moment of presentation, when pharmaceutical representatives are imparting the information that is used to help educate a physician about a drug or treatment regiment that will benefit the physicians patients and enhance their practice of medicine. Proscape V5 was built using Microsofts .NET architecture, is certified for Windows Server 2003 and provides support for SharePoint Services, Microsoft Office SharePoint Portal Server 2003, Excel 2003 and PowerPoint 2003.

The Microsoft Office System enables productivity, collaboration and innovation through information when and where its needed," said Ahmad Hashem, M.D. Ph.D., global healthcare productivity manager at Microsoft. The combination of Proscape Version 5 and Microsoft Office servers and programs empowers pharmaceutical companies with easy-to-use technology that meets physician demands while improving sales effectiveness."

About Proscape Technologies
Proscape Technologies, a Microsoft Certified Solution Provider, provides marketing and sales solutions that help sales representatives deliver more content, win more time and sell more products and services to prospects. Proscapes tablet computer based technology, provides a common platform for marketing and sales to exchange and communicate information-allowing for near instantaneous updating of sales and marketing information.

The companys technology provides sales forces easy to create multi-media sales presentations that can be simply customized and targeted to specific sales channels. The companys back-end tracking and monitoring capabilities offer sales and marketing managers near instantaneous feedback on sales force effectiveness and productivity, helping companies win market share, as well as drive and direct buying decisions.

For more information, contact Proscape Technologies, 501 Office Center Drive, Suite 200, Fort Washington, PA 19034, 1-800-459-9300. www.proscape.com.