Milgard Sees Clear Solution in AdTrack Response Management

Award-winning window manufacturer, Milgard Windows, has chosen The AdTrack Corporation to manage its customer acquisition cycle for approximately 800 dealers via an end-to-end response management program.

Contact:
Justin Saylor
(800)735-3237
jrs@adtrack.com                     

Milgard Sees Clear Solution in AdTrack Response Management

Cedar Rapids, Iowa (PRWEB) August, 2003] -- Award-winning window manufacturer, Milgard Windows, has chosen The AdTrack Corporation (www.adtrack.com) to manage its customer acquisition cycle for approximately 800 dealers via an end-to-end response management program. The move adds more weight to the trend of industry innovators who are outsourcing response management as a professional service in order to control the sales and marketing process, gain highly qualified sales leads, and accurately measure marketing ROI.

With todays demands for efficiencies and accountability in Sales and Marketing, pacesetters like Milgard Windows are placing more importance on customers before they become customers," says Henry Nicholson, President and CEO for The AdTrack Corporation. Nicholson adds, For truly customer-focused companies, the customer relationship cycle begins when potential customers inquire, not when they buy."

Founded in 1958, Milgard Windows began as a small glass shop with five employees. Since then, Milgard has grown to be one of the largest window manufacturing companies in the United States. We continue to experience heavy growth," says Milgard Corporate Marketing Manager Mark Gallant, and we were seeking a more effective way to manage sales leads and track the effectiveness of advertising. AdTracks ability to handle these needs for our multidimensional distribution channel was key in our decision."

Milgard Windows offers a full line of aluminum, vinyl and fiberglass windows and patio doors for the builder, dealer and homeowner. The company has been recognized for manufacturing the nations highest quality vinyl windows for five of the last six years in a yearly survey sponsored by Hanley-Wood, Inc., publishers of BUILDER magazine.

The company, which employs 4,000 people nationwide and is headquartered in Tacoma, Washington, celebrated its 40th year in business this year and exceeded a half-billion dollars in sales in 2002. For more information, visit www.milgard.com or call 1-800-MILGARD.

With a singular focus on maximizing its clients' sales and marketing successes, The AdTrack Corporation has been an innovator in response management since 1981. AdTracks comprehensive set of professional services wring the waste out of the sales process, prove ROI on advertising, and enable its clients to control costs and processes surrounding the sales and marketing transaction.