BEVsystems Announces BCF Marketing Agrees To Manage Branding Of Life 02 Through Endorsement of Celebrity Athletes

BEVsystems Announces BCF Marketing Agrees To Manage Branding Of Life 02 Through Endorsement of Celebrity Athletes

MIAMI, FL (PRWEB) August 25, 2003 -- BEVsystems International, Inc. (OTCBB:BEVIE) has selected BCF Marketing to develop and manage the branding of Life 02 SuperOxygenated bottled water using the promotion and endorsement of high profile athletes.

Utilizing the marketing expertise of BCF, BEVsystems is expecting to rapidly increase its Life 02 brand awareness and sales by leveraging the images and testimonies of selected high profile athletes and celebrities. The association with these well-known endorsees is the next logical step in growing the well established consumer base for this cutting edge product.

Robert Tatum, BEVsystems' CEO, said today, "The professional sports athletes that are drinking Life 02 as part of their training program is testimony to the performance edge that SuperOxygenated water gives to all athletes."

BCF is a Georgia based LLC, that specializes in developing and managing sponsorship and endorsement opportunities for its celebrity clients. By leveraging the established relationships it has developed through its work with companies such as the RBC, Professional Sports Division, and Atlantic Promotions, BCF focuses on creating effective partnerships between top performing businesses and highly visible and well respected celebrity personalities.

Grant Carter, Managing Director of BCF, said, "Our many years of developing marketing programs with professional athletes will position Life 02 as a premier performance water of choice for athletes and their supporters. Never before have we seen a product as readily accepted as we have with Life 02 and our superstar athletes."

BCF will also coordinate the professional athlete's equity ownership in BEVsystems. The stock fund will be placed into a brokerage account and will be managed by the RBC, Professional Sports Division.

About RBCFG

Royal Bank of Canada (RBC), which trades as (NYSE:RY) and (TSE:RY), and its subsidiaries operate under the masterbrand RBC Financial Group, and has five major lines of business: personal and commercial banking (RBC Banking), wealth management (RBC Investments), insurance (RBC Insurance), corporate and investment banking (RBC Capital Markets), and securities custody and transaction processing (RBC Global Services).

RBC is one of North America's premier diversified financial services companies and Canada's largest company as measured by assets and market capitalization. In total, RBCFG serves more than 12 million personal, business, and public sector clients worldwide from offices in more than 30 countries.

About BEVsystems International, Inc.

BEVsystems International, Inc. owns the internationally distributed oxygen-enhanced bottled water brand, Life-02, and the proprietary Life 02 SuperOxygenation process. Life 02 is the world's first SuperOxygenated performance water. This technology allows BEVsystems to infuse its Life 02 brand and global co-branded products with up to 15 times (1500%) more oxygen than ordinary bottled water. The Company's intellectual property includes 25 patents issued in the US and foreign countries. Life 02 and other co-branded products that utilize the Life 02 SuperOxygenated process are available in 31 countries worldwide. Visit http://www.bevsystems.com.

"Safe Harbor Statement" Under the Private Securities Litigation Reform Act of 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.