SkylarHaley Introduces essn a 100%All Natural Carbonated Juice Beverage

SkylarHaley a leading Food and Beverage marketing company announced today the launch of essn a new line of 100% all natural carbonated juice beverages. essn a new essential" is available in four sparkling flavors, Fuji Apple, Minneola Tangerine, Meyer Lemon, Blood Orange and Cranberry to hydrate your spirit".

SkylarHaley Introduces essn a 100%All Natural Carbonated Juice Beverage

Pleasanton, CA (PRWEB) August, 2003 --- SkylarHaley a leading Food and Beverage marketing company announced today the launch of essn a new line of 100% all natural carbonated juice beverages. essn a new essential" is available in four sparkling flavors, Fuji Apple, Minneola Tangerine, Meyer Lemon, Blood Orange and Cranberry to hydrate your spirit".

When we looked at the juice beverage market we did not see an exciting or compelling juice beverage that were all-natural and provided a lifestyle appeal. The positioning of essn fits nicely into that space; it combines exclusive packaging with a unique set of varietals fruits in an all-natural sparkling juice beverage," says SkylarHaley Co-Founder Perry Abadir.

In each choice varietals we have captured the essence of the distinctive flavors of each fruit. By adding a light carbonation to each beverage, we created a refreshing crisp taste not normally associated with most carbonated beverages. Each essn juice beverage is unique in that the characteristics of each flavor are as exotic as the fruits themselves."

Creating the right packaging for essn was quite a challenge," says SkylarHaley Co-Founder Jonathan Smith. How does one create packaging and a message for a new product that stands out in such a highly competitive market as the juice and beverage market, while also reaching out and capturing the soul of consumers?

We started with our taglines Hydrate Your Spirit and A New Essential which reflects the experience we believe each consumer will feel every time he or she interacts with essn. After the tagline, we focused on creating packaging that would grab the attention of consumers while staying true to our message.
Most of our consumers will experience essn chilled so we needed a can that would extend the essn experience while also being capable of reproducing our beautiful artwork as well. We discovered a uniquely designed aluminum bullet can that perfectly reflects what we were looking for. Our final product could not have been better. Wrapped in flowing vibrant colors and artwork that reflects the individual characteristics of each fruit, we have created essn a new essential a sophisticated new juice beverage for todays consumer.

About SkylarHaley
SkylarHaley (www.skylarhaley.com) is a leading Food and Beverage marketing company focused on bringing innovate products to market. By creating national brands in the food and beverage industry and to obtain a market leading position through excellence in product innovation and customer service. We are dedicated to our customers product experience and pledge to sponsor activities that benefit the community we plan to serve.

Headquartered in Pleasanton, California and an East Coast office in Sterling, VA, SkylarHaley was founded in July 2002 by Perry Abadir and Jonathan Smith. With a combined fifty plus years of industry experience in the Food and Beverage business.

Mr. Abadir and Mr. Smith also own Blue Sun Corporation, a food and non-food brokerage company that specializes in selling to the Warehouse Clubs and to larger grocery retail chains. Blue Sun has been hired by SkylarHaley to represent the essn beverage line in the Club Market.                            

Media Contacts:
Jeremy Smith Blue Sun Corporation, jeremy@bluesuncorp.com, Blue Sun Corporation 925.426.9864.
Peter Vermeulen, SkylarHaley, peter@skylarhaley.com, SkylarHaley, Inc. - Tel 925.600. 9397, Fax 212 479-5138. www.skylarhaley.com
SkylarHaley, the essn logo, and the slogans hydrate your spirit" and essn a new essential" are either trademarks or registered trademarks of SkylarHaley.