(PRWEB) August 28, 2003
Search Engine Marketing Professional Organization founded to promote search engine marketing services
San Jose, CA (PRWEB) August, 2003 -Â More than 300 search engine marketing firms and consultants announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO). The mission of the new industry association is to increase awareness and promote the value of search engine marketing services.
Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, ÂSearch engine marketing is ready to become an integral part of all marketing campaigns for online businesses. SEMPO will inform marketing executives worldwide that search engine marketing programs are highly-effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses.Â
Noel McMichael, President of Marketleap and Vice President of SEMPO, said, ÂSearch engine marketing campaigns, including website optimization, keyword advertising and paid inclusion programs, are the best online marketing method available to marketers today. SEMPO will help businesses recognize that value in search engine marketing services and provide core educational materials about tools, vendors, consultants, programs and successful search engine marketing campaigns.Â
Danny Sullivan, editor of SearchEngineWatch.com and widely considered one of the InternetÂs search engine gurus, said, ÂSearch engines are an incredibly valuable way to reach consumers, and there's a thriving group of marketers that know how to tap into this important traffic. It's great to have SEMPO launched to help spread the word about search engine marketing in general and to help those within the industry that specialize in this type of advertising."
SEMPO also announced the members of its board of directors. They include:
Â· Barbara C. Coll, WebMama.com Inc. (http://www.webmama.com), Chairperson of the Board and President of SEMPO;
Â· Noel McMichael, Marketleap (http://www.marketleap.com), Vice-President
Â· Jessie Chase-Stricchiola, Alchemist Media (http://www.alchemistmedia.com), Secretary of SEMPO;
Â· Kevin Lee, Did-it.com (http://www.did-it.com);
Â· Christine Churchill, KeyRelevance (http://www.keyrelevance.com);
Â· Brett Tabke, WebMasterWorld (http://www.webmasterworld.com);
Â· Fredrick Marckini, iProspect (http://www.iprospect.com); and
Â· Dana Todd, SiteLab (http://www.sitelab.com).
At the same time, industry analysts from US Bancorp Piper Jaffray and Jupiter Research both announced exciting new numbers about the Search Engine Marketing industry. See separate press releases for more information.
SEMPO represents the common interests of more than 300 search engine marketing professionals and provides them with a credible voice in the marketplace. The organizationÂs mission is to increase awareness and promote the value of search engine marketing services. To achieve these objectives, SEMPO will demonstrate how search engine marketing programs have become important components of the marketing mix. The organization will also show marketers why search engine marketing should command a larger percentage of their overall marketing budgets.
For more information, or to join the organization, please visit http://www.sempo.org.
For more information, contact: