(PRWEB) August 28, 2003
SEMPO meeting features Jupiter Research that
forecasts 50% growth in search engine advertising
San Jose, CA Â August 20, 2003 Â The Search Engine Marketing Professional Organization (SEMPO) held its inaugural meeting this evening and featured recent research that forecasts explosive growth in search engine advertising. According to Jupiter Research, paid search will grow almost 50% to $1.6 billion in 2003.
This research and educational material focused on the value and ROI of Search Engine Marketing were presented at SEMPOÂs first official meeting, which was held in conjunction with the Search Engine Strategies 2003 Conference & Expo in San Jose, CA.
Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, ÂThe latest research confirms what the SEMPO founders have already discovered, search engine marketing is hot. Just as important, paid searchÂs impact reaches way beyond its dollar volume. The players, the tactics and the technologies of search are the focal point of critical digital marketing trends like dynamic pricing and contextual advertising.Â
Jupiter Research has also released the results of a survey confirming that search engine marketing will continue to be the hottest segment of online marketing into 2004. Visit http://www.jupiterresearch.com/bin/item.pl/mkt:feat_research/jup/pos=2 for the full report.
Fredrick Marckini, CEO of iProspect and a member of the SEMPO board of directors, said, ÂJupiter Research also found that 76% of marketing executives who have used search engine marketing rate it as more successful than banner-style advertising and 64% plan on increasing their spending. This reinforces what I wrote earlier this year in BtoB, the magazine for marketing strategists: ÂThis is the year of search engine marketing.ÂÂ
SEMPO represents the common interests of more than 300 search engine marketing professionals and provides them with a credible voice in the marketplace. The organizationÂs mission is to increase awareness and promote the value of search engine marketing services. To achieve these objectives, SEMPO will demonstrate how search engine marketing programs have become important components of the marketing mix. The organization will also show marketers why search engine marketing should command a larger percentage of their overall marketing budgets. For more information, or to join the organization, please visit http://www.sempo.org.
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