MUSIC GROUP "FETISCH" TEAMS CORPORATE BRANDS WITH GLOBAL TECHNOLOGY CAMPAIGN FOR U.S. TOUR

Fetisch, Hollywoods leading independent electronic rock artist, has unveiled a preview of aggressive Internet promotion tools utilized to deliver products and services to their fan base in conjunction with their upcoming national tour.

LOS ANGELES, CA -- August 26, 2003 --- Fetisch, Hollywoods leading independent electronic rock artist, has unveiled a preview of aggressive Internet promotion tools utilized to deliver products and services to their fan base in conjunction with their upcoming national tour. Fetisch recognizes the computer savvy of their young adult audience, and is set to deliver advanced brand-awareness campaigns upon an interlocking framework of print and multimedia channels. This collective approach to advertising marks a milestone for all independent artists, and opens new doors to cost-effective product marketing for corporate sponsors.

As an independent artist, one of the greatest strengths you possess is the ability to move quickly to meet emerging opportunities. By combining our own marketing budgets with well-managed technology partners, weve developed a set of limitless customizable opportunities." states Angel Stanz, Fetisch founder and also an ex-dotcom success story. Our audience is the Internet addicts, the gadget freaks, and the mobile phone masters. Ive seen our fans punch in an instant message on a 10 key mobile phone, faster than most people can type. Its only natural that we extend this open field of opportunity to our sponsors by using our audiences native world as the delivery system -- home computers, gaming consoles, and mobile technology... and thats exactly what weve done." Angel also noted that Another great benefit as an established independent artist, we dont have a bureaucratic trap of red tape requiring a lengthy approval process to move forward with emerging technology. Weve been able to seize opportunities as quickly as our teams and partners have envisioned them."

Fetisch has introduced 3 sponsorship opportunities to support their November/December US Tour:

- Matchmaker -- a fan meeting area, supporting the same first-class features as top adult dating portals. Key features are a targeted advertising system based on preferences and the ability to thoroughly adjust the visual presentation to match sponsor branding.

- Online Journal -- an interactive reality show" diary from the band on the road, including photographs, encounters with fans, road stories, and much more. Fans are given the opportunity to respond to all entries and interact with the band and each other. This journal will be updated exclusively by sponsor provided Internet enabled mobile devices. This is a prime opportunity to present a case study featuring the usefulness of mobile devices as a gaming/casual console and also as business tool with the band managing their tour from the road.

- Vehicle Advertising -- Print advertising across the bands tour bus to a highly focused demographic. Perfect for advertising of product and services looking to boost their presence for the upcoming holiday season.

All of the opportunities will be bundled with print materials and display areas for product literature at concert venue merchandise booths.

Fetisch has also partnered with a major clothing manufacturer that boasts the highest retail sales figures for their demographic, as well as maintaining a highly trafficked website. A custom advertising package is being assembled to utilize this presence to further boost the awareness of the above mentioned sponsorship opportunities.

About Fetisch
Fetisch, is a Los Angeles based electronic rock band. Founded in 2001, its members combine the creative talents of music along with an array of a degreed educational background including audio engineering, and software engineering. More information about Fetisch and their music can be found on the Internet at http://fetischmusic.com.

Media Contacts:
PTMG/PROJECT 13 MEDIA
Ron Hill
phone: (310)566-2047
rhill@project13media.com
Nick Stewart
phone: (310)566-2047
nstewart@project13media.com