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Highlight Your Business with PR
Creating a public relations program is often an easy and efficient way to build awareness and develop an image for your business. It also helps you to keep your finger on the pulse of your community and industry. Using these tips, you can begin to generate awareness, recognition and referrals for your business.
Highlight Your Business with PR
(PRWEB) August, 2003 -- Creating a public relations program is often an easy and efficient way to build awareness and develop an image for your business. It also helps you to keep your finger on the pulse of your community and industry. Using these tips, you can begin to generate awareness, recognition and referrals for your business.
| | - Position your firm as an industry expert by making sure your spokesperson(s) is up to date on industry trends. Offer and make your industry expert spokesperson(s) available to give commentary on industry trends, business practices and case studies to local, regional and national media, chambers and professional associations.
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| | - Participate and respond to any business, trade/industry and association surveys and questionnaires. This feedback helps you think through your business, your industry and positions your organization's strengths and weaknesses. Reporters and business leaders also use this data to identify trends and potential sources.
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| | - When appropriate, submit letters to the editor to local newspapers, business and trade publications to discuss your industry and how it may be affected by current events and items in the news.
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| | - Announce good news, unique projects, significant accomplishments, community projects and commentary on local and national industry trends. Sharing such newsworthy items is appreciated by the media and makes for good stories and recognition about your organization or industry.
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| | - Voice your organization's opinions and needs to local elected officials and business organizations such as the chamber and other associations.
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| | - Inform and engage your customers, stakeholders and advocates on opportunities and issues related to your business.
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| | - Create an irresistible repeat customer program that encourages repeat business.
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| | - Use your internal and customer newsletters as tools for consistently communicating your strategic message(s) and unique selling position.
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| | - Network with the media covering your industry, industry leaders, friendly competition, vendors, customers and potential partners. These relationships could be very rewarding for you both personally and professionally.
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| | - Announce new hires in your employee and customer newsletters. Also send these announcements to the local chamber, newspaper and business publication. Often when these items are published, your employees feel rewarded for the recognition and the public will have an opportunity to see the talent inside your organization. The public will also view your organization as a contributor to the local job market and economy.
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| | - Send handwritten notes of thanks, congratulations and best wishes to your key publics -- customers, vendors, employees, partners, competition, business leaders, mentors and protégés. This may include personal announcements such as a engagements, weddings, anniversaries, birthdays, moves and births or business announcements such as moves, mergers, promotions, appointments, growth and new contracts.
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-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com
877/JASON-MUDD
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