Beyond the basics, make your web site first class.

If your web site reflects an unprofessional image or illustrates an unorganized business, then that perception will influence customers. Don't let your web site hold you back! Take a look at your site and follow these tips to create a first class image online.

August, 2003 -- If your web site reflects an unprofessional image or illustrates an unorganized business, then that perception will influence customers. Don't let your web site hold you back! Take a look at your site and follow these tips to create a first class image online.

Maintain standards. Your company name, logo and other graphic standards should be consistently displayed and match other marketing materials and messages

Remove "Coming Soon" pages. If there's no content there now, it's been too long

Get rid of the irrelevant animations -- if it adds value to your message than keep it, but customers won't return just to see it. It's clutter!

Remove geek speak about frames or different browser versions. It's clutter. Browsers are up to the same standards or the user knows its limitation

Search for your company's web site using one of the major search engines. If you can't find your site, customers won't either

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com