Take the Mystery out of a Web Site

Getting your business on the internet is not a mystery. Although it requires learning some terminology and working with a few vendors, the process can be managed by most anyone in your organization.

August, 2003 -- Getting your business on the internet is not a mystery. Although it requires learning some terminology and working with a few vendors, the process can be managed by most anyone in your organization.

First, you need a domain name. This is the address customers enter to view the site. For example, jasonmudd.com is the domain name of Jason Mudd & Associates Public Relations and Marketing. Domains are available as .com, .net, .org, .biz and other extensions. Several vendors offer domain registration and prices vary. Typical fees are $10 annually. You can also use this same domain for your e-mail addresses, example jason@jasonmudd.com and info@jasonmudd.com.

Determine if you will design the site internally or outsource it. Typically, one designer is either an artist or a programmer, not both. You either pay for mediocrity in one person or for a team of individuals with specific talents.

Although, there are other options and software that will generate web pages, every designer needs to know basic HTML, the universal language of web site design.

A web host provides leased storage (disk space) for your web site's files as well as data transmission (bandwidth) from their server connected to the internet. Additional fees for e-commerce (selling products) and special software features apply. Introductory hosting packages are $10 to $50 monthly. Most include e-mail service using your domain name.

Once the site is launched, promote it. Place the address on letterhead, business cards and advertising. A vendor can help you develop search engine listings and placement to increase your traffic.

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com