Keep Business Coming to You.

Many companies spend thousands of dollars in advertising, but never once investigate opportunities to encourage and repeat business and referrals. Instead of just spending money on advertising, enhance your investment by complimenting your ad campaign with public relations and repeat business and referral programs.

August, 2003 -- Many companies spend thousands of dollars in advertising, but never once investigate opportunities to encourage and repeat business and referrals. Instead of just spending money on advertising, enhance your investment by complimenting your ad campaign with public relations and repeat business and referral programs.

Keep every customer happy. Never lose an account or customer over a silly dispute. Word of mouth can break or make you. Always thank customers for their business and offer to be of service again to them and their contacts.

Create an irresistible repeat customer program that encourages repeat business and referrals.

Use your internal and customer newsletters as tools for consistently communicating your strategic messages and unique selling points. This will differentiate your company from the competition.

Network with the industry leaders, friendly competition, vendors, customers, potential partners and the media covering your industry. These relationships could be very rewarding for you -- personally and professionally.

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com