PR vs. Advertising, Why You Should Throw PR into the Mix

For as long as the two services have existed, individuals often confuse PR and advertising. Use these comparisons to determine if your company should rely merely on advertising or add PR to your current marketing campaign.

August, 2003 -- For as long as the two services have existed, individuals often confuse PR and advertising. Use these comparisons to determine if your company should rely merely on advertising or add PR to your current marketing campaign.

PR offers little control over the message. Advertising allows complete control of when, where and how the message appears.

PR offers credibility through a third-party. Advertising lacks real credibility.

PR costs comparatively less and may receive invaluable long-term results. Advertising is more costly with a short shelf-life.

PR can launch and sustain products without any other marketing method. Advertising usually cant carry a product by itself and is expensive to maintain.

PR offers many benefits beyond publicity, including strategic relationships and credibility. Advertising offers only brand recognition and short-term price point sales.

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com