How to Hire a PR Professional.

Every company can benefit from public relations. Public relations includes ongoing activities that build a companys public image, credibility and the publics perception of a company and its products. Follow these steps to select a public relations professional that meets your needs.

August, 2003 -- Every company can benefit from public relations. Public relations includes ongoing activities that build a companys public image, credibility and the publics perception of a company and its products. Follow these steps to select a public relations professional that meets your needs.

Know the needs of your company based on current sales, name recognition and strategic relations.

Develop goals, budgets and identify the strategies available within this budget.

Research PR pros education, experience, portfolio, references and previous results.

Make sure the PR pro understands your goals, needs and company background.

Value your PR partner's expertise, seek his/her counsel at the decision making table, make him/her one of your top advisors.

Set measurable objectives so you can evaluate the PR professionals results and your return on investment.

-- Jason Mudd & Associates Public Relations and Marketing
www.jasonmudd.com