Ingredients of a Marketing Plan.

Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success.

August, 2003 -- Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success.

Never underestimate the value of research. Dont go into any venture blindly.

Set goals for the overall program. Base these goals on your desired results. Keep the goals few in number.

Identify the target audience.

Set measurable objectives for those audiences.

Set strategies, tactics and activities to reach the expressed objectives.

Design the best way to evaluate your results.

List all needed materials for your campaign.

-- Jason Mudd & Associates, Inc.
www.jasonmudd.com
877/JASON-MUDD