Increasing consumer desire for convenient products requiring a minimum of preparation and cooking time has resulted in a growing market for chilled prepared foods.

The market for chilled prepared foods in the main western European countries is growing because of increasing consumer desire for convenient products requiring a minimum of preparation and cooking time. Such foods include ready meals, pizza, coated foods, pasta, soups, sauces, prepared salads and savoury bakery products.

(PRWEB) August 30, 2003 -- Research and Markets have announced the addition of the "European Chilled Prepared Foods 2003 (2nd Edition)" report to their offering.

This new report examines the growing market for chilled prepared foods in the main western European countries, including information on market size and trends, competitor analysis, new product activity and future forecasts. Sectors covered in the report include ready meals, pizza, coated foods, pasta, soups, sauces, prepared salads and savoury bakery products. A key feature of the report is feedback from two focus study groups examining consumer attitudes towards chilled prepared foods and how they compare with frozen or ambient equivalents.

Featuring:

• A comprehensive review of the rapidly growing European market for chilled prepared foods

• Comparisons with frozen and ambient alternatives where applicable

• Market size and share data for 7 key product sectors

• SWOT analysis

• Original focus group research

• Future prospects

Report Information:

Increasing consumer desire for convenient products requiring a minimum of preparation and cooking time has resulted in a growing market for chilled prepared foods. European Chilled Prepared Foods 2003, is a report that details market sizes, market trends and industry developments for the seven main sectors that comprise this growing market.

Key Features:

• Overview of the market and SWOT analysis
• Detailed analysis of seven different market sectors
• Discussion of market performance compared with frozen and ambient alternatives
• Extensive series of tables and charts
• Original focus group research with both male and female participants
• Consumer attitudes to frozen foods versus chilled

Helping you to:

• Understand the dynamics of the chilled prepared foods market in western Europe
• Gain an understanding of recent market trends and product developments
• Assess the competitive situation in each market sector
• Identify areas likely to experience future growth

For a complete index of this report click on http://www.researchandmarkets.com/reports/35081

Report Index:

Contents - Following a detailed overview of the total market for chilled prepared foods in Europe, the report analyses a number of distinct market sectors by country, namely:

• Ready meals
• Pizza
• Coated foods
• Pasta products
• Soups and sauces
• Prepared salads
• Bakery products (prepacked sandwiches, savoury pastry products, e.g. pies, sausage rolls, quiche)

The report focuses on the five main countries of western Europe, namely:

• The UK
• France
• Germany
• Italy
• Spain

Selected data is also provided for other countries in the region, such as Ireland, the Netherlands, Belgium, Austria, Portugal and those in Scandinavia.

Data is presented under the following four headings:

• Overview
• Market Size & Trends
• Competitor Analysis, including new product development
• Future Trends

Market Trends:

The key market driver has been the consumer desire for convenient products that require a minimum of preparation and cooking time. Chilled prepared foods have also been ideally suited to take advantage of trends such as healthy eating and the growth of snacking. Many lines -- especially in the UK -- are positioned as 'good for you, while the fact that some chilled foods can be eaten immediately increase their appeal as snacks.

The report also contains over 60 tables and figures.

REPORT DATA SUMMARY:
European Chilled Prepared Foods 2003 (2nd Edition)
Category: Food
URL: www.researchandmarkets.com/reports/35081

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