(PRWEB) September 8, 2003
For Immediate Release:
Scottsdale, Arizona,(PRWEB) Sept. 8, 2003 - Are we really a nation of cowardly corporate whiners? Do corporations think part of the American Dream is that they deserve profitability regardless of how poorly managed they are? Will some companies fail even in a great economy? ThatÂs pretty well the picture, says Ian Percy an organizational psychologist and partner in the consulting firm of Visionary Oasis,Inc. (http://www.VisionaryOasis.com)
Percy estimates that 93% of companies are sitting around moping about the economy, blaming the government, or even blaming their own customers. With almost every indicator pointing to a major turn-around in the economy, youÂd think weÂd see tremendous excitement as corporations ready themselves for new opportunity. Not so, insists Doug Hatfield, another Visionary Oasis partner. There is a deadly Âwait and seeÂ philosophy out there and this lack of leadership courage will spell doom for a lot of companies even in a strong economy. Having good intentions and even working harder at what youÂve always done wonÂt do a darn thing for you, he says.
Visionary Oasis specializes in helping small and mid-sized companies develop profitable competitive strategies. WeÂre teaching Davids how to fight against Goliaths, says Percy. Strangely, the Scottsdale based company isnÂt interested in working with the 93% who most need their help. Those companies you often canÂt help, Percy points out. TheyÂre sitting in the locker room and wonÂt even put on their running shoes until they hear the starting gun go off. By then itÂs too late. We provide competitive advise to the 7% innovators and early adopters who want the inside lane and who are prepared to race way ahead of their competitors. These are the brave companies who say ÂMe firstÂ not ÂIÂll wait and see.Â
Marketing guru Seth Godin, author of ÂPurple Cow: transform your business by being remarkableÂ agrees. Playing it safe only seems to be the way to avoid failure, he points out, when in reality it is the way to failure. ÂSafe is riskyÂ is the hard-hitting message of his book; youÂve got to be remarkable if you want to triumph in todayÂs marketplace.
Percy says there are three competitive mistakes for which there is no forgiveness. The first is the failure to realize that building your competitive readiness starts internally, not externally. Many corporations think their primary competition comes from other companies. Not true, Percy insists. Most defeat is self-inflicted because of issues like poor internal controls, misapplied technology or lack of clear vision. You canÂt fight an external competitor when youÂre spending all your time and money putting out fires in your own house.
The second mistake is the failure to take a big picture approach. Companies try to Âduct tapeÂ or piecemeal their way to efficiency, trying all kinds of scattered things hoping something will work. What is missing is usually a comprehensive strategy that integrates all the essential components of profitable competitive leadership. Most failures, says Hatfield, are attributable to poor competitive strategy, or having no strategy at all. If small and mid-sized companies develop this kind of strategy, he adds, they could kick some serious butt and sustain significantly higher profitability.
Third is the failure to act. When things are tough some companies donÂt want to take any risks. When things are good they donÂt think they need to do anything different. Add this up and you get deadly inertia. Typically there are endless discussions about opportunities for profitable change but courageous decisions to act are few, observes Hatfield.
Visionary Oasis does not work on a proposal by proposal basis like many consulting companies. That approach is absurdly expensive and often ineffective, says Percy. With world-class expertise in critical areas such as supply chain, manufacturing, technology, business processes and competitive intelligence, they act both as ongoing competitive advisors as well provide project management for the strategy implementation. The firm is based in Arizona, with partners located across the country.