Absolutely Public Relations Announces New Client Relationship with Dr. George Cassidy of Denver's Crestone Research Group and Establishment of the Online "Expert Information for Journalists" Service for Clients
George Cassidy, PhD, is now represented by Absolutely Public Relations. An expert on workplace violence prevention, ethics, fairness and diversity; Dr. Cassidy has a special interest in the structure of organizations, particularly workplace settings. Rather than look for the motivation for workplace violence in the psychological makeup of the individual, Dr. Cassidy believes it is the structure of the workplace itself - the manner in which work is organized - that sets people off.
Lakewood, Colo., (PRWEB) September 6, 2003 - Absolutely Public Relations, owned by Denver PR executive Maggie Chamberlin Holben, APR, now represents Dr. George Cassidy, Denver-based national workplace violence protection expert. Absolutely PR launched Dr. Cassidy's expert status awareness campaign nationally on August 15. Concurrently, Holben announces the rollout of her Expert Information For Journalists service, accessible at http://www.expert411.com, to help connect journalists on assignment with the expert opinions and insight of her clients who are knowledgeable about the subject matter at hand.
"My 'Expert Status Awareness Package' of consulting services includes posting of a company profile on the site http://www.expert411.com for a year, an informational or announcement news release linking to the expert profile page, Internet sponsored matches linking to the expert profile page, html/graphic e-mail campaign to appropriate beat reporters and linked to the expert profile page, and pitching to media when appropriate interview opportunities occur during the contract period. All this, plus the ability to purchase fixed-price awareness campaigns during the listing year," explains Holben.
According to Holben, the impetus to Cassidy's participation in the new Expert Information for Journalists service was the recent workplace violence incident at the Lockheed Martin facility in Mississippi. Holben has been acquainted with Dr. Cassidy's expertise for several years and had already placed him as an expert resource for a USA Today article on workplace violence about a year ago. Here is a link to that article: http://www.usatoday.com/money/jobcenter/workplace/rules/2002-11-08-workplace-violence_x.htm
"Just shortly after we launched Dr. Cassidy's campaign on August 15, he was called by Kelly Pate, Denver Post workplace reporter, and interviewed for an article about unions that ran Labor Day, September 1, 2003. We also sent out an alert e-mail on August 27, 2003, when the workplace violence incident happened in Chicago," Holben says. Dr. Cassidy's expert profile can be directly linked to at: http://www.expert411.com/_wsn/page6.html
Here's the quote that was included in the Sept. 1, 2003, Denver Post article: "'Unions grew out of really abusive work situations,' Denver sociologist and demographer George Cassidy said. 'There are so few of those kind of workers left and that kind of work left.' He said he thinks money and materialism guide workers' decisions regarding unions more than principle."
According to Holben, a profile can be posted for reporter access at http://www.expert411.com in a very short time period if necessary. Photos (.jpg or .gif), relevant information links, link to the client's website and e-mail links are all available on the page. "I focus on speed of message dissemination, accuracy and creativity at Absolutely Public Relations. My online Expert Information For Journalists service is a key piece in this pitching process," Holben explains.
Crestone Reseach Group is located at 1331 Vine Street in the Capitol Hill area near Downtown Denver. Dr. Cassidy may be reached at 303-947-6209 or by email at gcassidy@socialsciencetogo.com. Additional information is available at Dr. Cassidy's website, http://www.SocialSciencetoGo.com.
Absolutely Public Relations has been in business since 1999 and has worked with: Baxa Corporation, Adventures in Color Technology, Save Mount Carbon accessible at http://www.savemountcarbon.com; The Colorado Center of Traditional Medicine; Foster Wheeler Environmental Corporation and Arcadis, Inc., through Lakewood's Consensus Communications; McKinley Marketing Partners, InfoNow Corporation, ICG Communications, Grubb & Ellis/Martens Commercial Group, LLC; Early Music Colorado; the Joint Initiatives Sign Blind System; and Holben Building Corporation. Last year, Absolutely PR announced its online Denver Public Relations Newsroom accessible at http://www.denverprnewsroom.com.
For more information about Absolutely Public Relations, call Maggie Holben at 303-984-9801 or go to http://www.absolutelypr.com. The e-mail is maggie@absolutelypr.com
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