ASURION ASIA PACIFIC signs key customer in Korea

Korea Telecom Freetel premium customers to benefit from mobile handset insurance coverage with fee waivers for first three months.

Seoul, Korea, (PRWEB) September 7, 2003
Korea Telecom Freetel Co., Ltd, (KTF") has chosen Asurion Korea LTD to support its Good Time Management" VIP Handset Insurance Program. Starting today, Asurion Korea will begin providing KTF customers with free support for handset insurance services," offering free handset insurance fees for the first three months. The Good Time Management" promotion will alleviate burdens to customers experiencing the loss of their handsets or mechanical problems. This unique handset insurance covers lost handsets, damage, technical difficulties, theft, water infiltration, etc.

We are excited to partner with Asurion Korea to bring world-class insurance services to our customers," said Gi-Oon Moon, Vice President, Marketing Group at KTF. This will be one of many handset insurance-related businesses with Asurion Korea. We are confident that Asurion Korea will help us to improve KTF subscribers satisfaction by providing additional value-added services and ultimately increasing customer retention," added Mr. Moon.

KTF is a global leader in the wireless industry," said Asurion Asia Pacific President Dan Currie. And we chose to partner with them as we continue our international rollout. I have every confidence we can succeed because we have such a strong market leader as our partner."

Asurion Korea Managing Director Michael Chon is enthusiastic about moving forward with KTF. We have built the infrastructure and have the knowledge to support KTFs VIP program, and now we are going to work together in the spirit of partnership."

About KTF
KTF is a leader in the wireless industry with more than 10 million subscribers in Korea, the most sophisticated wireless market in the world. Leading in customer services with its sophisticated strategies and technologies, the Good Time Management" initiative is a total management policy aiming to provide customers with customer-oriented, high quality service at every contact point. For more information about KTF, visit www.ktf.com/eng/

About Asurion Asia Pacific
Asurion Asia Pacific is a joint venture formed between Asurion and Olympus Capital Holdings to bring world-class added-value services to the Asian market. Asurions partners include Verizon, T-Mobile, AT&T Wireless, Cingular and Palm. Asurions products help clients generate incremental subscriber revenue, reduce equipment-related costs and improve customer satisfaction. Asurion currently protects 12 million subscribers worldwide and manages 40,000 repairs, distributes 100,000 devices, and supports 450,000 calls monthly.

Headquartered in Singapore, Asurion Asia Pacific has offices in Korea and Japan, and is driving forward with new partnerships in the Asian market.

For further information, please contact:

Michael Sunwoo
Business Development Director
Asurion Korea
Tel:   82 2 6001 3800
Fax:   82 2 6001 3810

Leonard Tan
Senior Marketing Manager
Asurion Asia Pacific
Tel:   +65 6735 2373
Fax:   +65 6233 9330
www.asurion.com