SPAM looks set continue clogging up inboxes and costing companies around the globe billions so lets do something about the problem!

Spam is costing corporations an average of $49 per user per mailbox. In a 10,000-user corporation, this translates to a whopping $490,000 a year. If a company ignores the problem of junk e-mail, its costs per mailbox per year due to spam will increase from $49 in 2003, to $257 in 2007.

Research and Markets have announced the addition of the "Anti-Spam Market Trends, 2003-2007" report to their offering.

This study provides an analysis of the Anti-Spam market in 2003 and discusses its evolution over the next four years. The study offers a detailed analysis of market drivers, barriers, and opportunities.

The key anti-spam vendors and outsourcers included in the report are: ActiveState, Block All Spam.NET, Brightmail, Clearswift Corporation, Cloudmark, Elron Software, FrontBridge Technologies, Lyris Technologies, Mailshell, NetIQ, Network Associates, Postini, SurfControl, Symantec, Trend Micro, Tumbleweed Communications, WinResources, and many others.

This report consists of data collected from vendors, service providers, Global 1000 corporations and customers via interviews and surveys throughout 2003.

Secondary research sources have also been used, where appropriate, to cross check the information collected.

Spam is costing corporations an average of $49 per user per mailbox. In a 10,000-user corporation, this translates to a whopping $490,000 a year.

This cost estimate is based on the number of additional messaging servers which companies are unwittingly having to deploy and manage in order to process spam messages. According to our research, a 10,000-user company, running MS Exchange 2000, is deploying an average of 5 messaging servers just to process spam in 2003, out of a total of 21 messaging servers. By 2007, if nothing is done to stop spam, this will spiral to 25 servers processing spam, out of a total of 50 messaging servers.

If a company ignores the problem of junk e-mail, its costs per mailbox per year due to spam will increase from $49 in 2003, to $257 in 2007.

If nothing is done to curtail the proliferation of spam messages, we project that the worldwide financial loss due to spam will reach $20.5 billion by 2003, and will grow to $198.3 billion by 2007.

In 2003, we project that about 45% of all email traffic (both corporate and consumer) will be classified as spam. This number is expected to skyrocket to 70% by 2007. The table below shows the breakout of spam messages for both consumer and corporate markets.

According to a user survey conducted in mid-2003, 94% of companies consider spam to be a serious problem, however, 43% admit that they have no formal anti-spam policy in place at this time. This discrepancy tells us that this market is due for major growth over the next four years.

The most popular spam categories, according to our survey, include the following:

- Commercial Advertising (68%)
- Con Schemes (8%)
- Chain Letters (7%)
- Malicious Spam (3%)
- Other (14%)

Out of all unsolicited advertising messages received, e-mail users find 4% to be interesting or useful (i.e. they dont mind receiving them, even though they didnt explicitly sign up for such promotions), 81% they consider spam (i.e. they dont want to receive such messages), and the remaining 15% represent solicited ads.

Corporate customers we surveyed indicated they are willing to spend $29 per user per year to protect their companies from spam.

Among the most important aspects of anti-spam solutions, 75% of users told us that having low false positive rates is their number one priority, since they are concerned about the possibility of important messages being erroneously labeled as spam.

The market size for anti-spam solutions, in terms of revenues, is expected to top $653 million in 2003, and grow to almost $2.4 billion by 2007. At the same time, we think that in 2003 vendors and outsourcers will realize only about 5% of the markets total revenue potential, which according to our estimates can reach $12.2 billion.

While competition in this market is already intense, over the next four years, we expect more companies to enter the market, since the barriers to entry are relatively low, and there is still considerable room for innovation.

To offer their customers complete security suites, many anti-spam vendors are starting to license anti-virus technology. This integration is especially significant since we are seeing more spam messages arriving infected with viruses, and a double filter will certainly help to stop these from slipping into the system.

While traditional methods, based on black and white lists, continue to be important in protecting companies from spam, some key new developments in the market include the following:

- Heuristic analysis which is used to analyze not only keywords but also the context in which they are being used, applying formulas to calculate a spam score for each message;
- Circle of trust systems, which validate which messages are legitimate based on a special warrant mark embedded in the message header;
- Vaccination" of email addresses, which prevent spambots from harvesting email addresses from company websites;
- Address disguise, which allow users to shield their actual email address and avoid having it trapped" by potential spammers.

This report provides a comprehensive analysis of the Anti-Spam Market, including:

- Worldwide market size, four-year forecasts, and market share for the key anti-spam companies.
- In-depth analysis of key market players, including ActiveState, Block All Spam.NET, Brightmail, Clearswift Corporation, Cloudmark, Elron Software, FrontBridge Technologies, Lyris Technologies, Mailshell, NetIQ, Network Associates, Postini, SurfControl, Symantec Corporation, Trend Micro, Tumbleweed, WinResources, and others.
- Anti-Spam survey of over 150 leading corporations measuring corporate attitudes and policies toward spam, spam volume and type, preferred deployment methods, motivations for deployment and willingness to pay per user, as well as the importance of anti-spam solutions for instant messaging.

This report is intended for Investors, Corporate Organizations and Suppliers who need to make informed decisions about the industry.

For a complete index of this report click on http://www.researchandmarkets.com/reports/35249

REPORT DATA SUMMARY:
Anti-Spam Market Trends, 2003-2007
Number of Pages: 198
Category: IT Security
URL: www.researchandmarkets.com/reports/35249

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