DIA SIN STREET WEAR LABEL DEBUTS AT ASR 2003 San Diego

Dia Sin announced today its debut at the 2003 Action Sport Retailer Show (ASR) booth #5307, September 5th through the 7th at the San Diego Convention Center in San Diego, California.

BOULDER, CO -(PRWEB) Sept. 5, 2003 -- Dia Sin announced today its debut at the 2003 Action Sport Retailer Show (ASR) booth #5307, September 5th through the 7th at the San Diego Convention Center in San Diego, California.

Presenting itself to the public for the first time, the contemporary street wear label Dia Sin is looking towards becoming the next leader of the progressive apparel industry. Dia Sin, which roughly translates to "day without" in Spanish, is more than a label -- its a philosophy. The concepts are not only an expression of designer Tim Smiths artistic vision, but also his commentary on pop culture. The designs portray an eclectic mix of color, shapes and off beat images. Dia Sin is for people who are as comfortable turning heads as they are blending in. The new line contains an underground street vibe, which is not only unique, but versatile and functional as well.

The ASR Show is one of the most highly recognized and attended retail shows of the year, drawing from retail locations across the country," said Tim Smith, President, Dia Sin. We are thrilled to be an exhibitor this year and look forward to participating in the show for years to come."

About Dia Sin:
Dia Sin, is a contemporary street wear label based in Boulder, Colorado. Visit us at www.diasin.com for retail locations near you, which carry the Dia Sin label.