Was coaching just a fad?"

The FAD of becoming a coach and thinking it's the way to riches, is over. Finally, people entering the profession of coaching are coming in as serious business owners who expect to market and sell and to be in business.

The FAD of becoming a coach and thinking it's the way to riches, is over. Finally, people entering the profession of coaching are coming in as serious business owners who expect to market and sell and to be in business.

During the coaching boom, people were flocking to become trained as coaches. The first programs that trained coaches implied that having a coaching business and making six figures or more as a coach came by following the laws of attraction. Coaches weren't being taught selling and marketing skills. The industry boomed and became the fastest growing home-based business and the number one home based business recommended. Well, why not? You can make six figures and you don't have to sell or market? Sure, sign me up.

The truth has finally hit. To be successful and make a living as a coach (and many, many coaches do make six figures and well beyond), you have to really think like a business owner. Yes, the laws of attraction do play a part in business success, but you also have to be willing to sell and market and be visible and do all the things every other business owner does. If you follow the principles of selling and marketing with integrity, and you put focus and time and energy and dollars into your business, you do reap the rewards.

Those who entered the profession with such excitement thinking they would have clients falling all over them because they opened their coaching business have been honest with others. They are telling them that this didn't work. That until they began selling and marketing and thinking of their business as a business, they were not successful.

I think the profession is now on the right track. Those who want a business from home, with a very high earning potential and one that really makes a difference for others, have plenty of opportunity for success as a coach IF they are willing to sell and market. It is time to be honest. No business comes like magic with no effort at all other than positive thinking. Its never worked that way. The right opportunity needs the right business owner.

I've seen extraordinary coaches, who I'd hire myself, not make it, because they wouldn't sell. It is time for those extraordinary coaches to really open their business and it is time for new people who want an extraordinary business opportunity and are willing to sell and market, to join the coaching profession.


Written by Terri Levine, MCC, PCC, MS, CCC-SLP, the President of Comprehensive Coaching U - The Professional's Coach Training Program, a
popular Master Certified personal and business Coach, sought after Public Speaker, and Author of bestseller, "Work Yourself Happy", "Coaching for an Extraordinary Life", Create Your Ideal Body", and soon to be released "Stop Managing, Start Coaching". She can be contacted via the website http://www.ComprehensiveCoachingU.com or by telephone: 215-699-4949.