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PR Showcase Embraces Search Engine Marketing
PR Showcase 2003 http://www.prshowcase.net, the UKs largest PR conference for PR and media professionals is to push an aggressive SEM campaign to drive traffic to its newly designed website.
London, UK., (PRWEB) September 16, 2003 -vamped website
PR Showcase 2003 http://www.prshowcase.net, the UKs largest PR conference for PR and media professionals is to push an aggressive SEM campaign to drive traffic to its newly designed website.
The campaign is to drive more relevant and targeted traffic ahead of the public relations conference to be held on 23rd and 24th September 2003. Richard Weston, Managing Director at Evensis http://www.evensis.com, the event management company who are organising the event comments, The Internet is probably the number one search tool chosen by PRs and media professionals to carry out their primary research, so it is crucial that the new website is geared up for search engines and directories."
The PR Showcase will be carrying out search engine optimisation [SEO] working with the meta tags, addressing the natural way that search engines work. It will also include search engine marketing, using the Pay-Per-Click [PPC] model with Google http://www.google.com bidding for keywords in the Pr sector. The latter will drive relevant traffic within a couple of days, while the former is a more long-term strategy, and has been delivered through a painstaking re-design of the site.
Weston adds, Whilst researching the PR industry for SEM we have noticed that many PR agencies, freelancers and firms, whether they are SMEs or corporates, are not picking up on the digital marketing tools that are at their disposal. Whilst this is often viewed as marketing department territory there are plenty of transferable skill sets there that PRs and clients would benefit from, if they knew more about the medium. What is fantastic is that our activity and impact can be measured step-by-step with web analytics / metrics via WebtraffIQs http://www.webtraffiq.com tracking software.
Virtually every click will be tracked and can be fed back to us online through our browsers or email in a simple and easily digestible format, whenever we request it. Its an incredibly powerful service that enables us to demonstrate our return on investment [ROI] with the SEM and SEO campaign we will be running."
Direct marketing will support SEM and SEO activity that Evensis and PR Showcase will undertake leading up to the conference. This also includes offline marketing and PR, telesales, leaflet inserts in trade magazines.
About PR Showcase:
http://www.prshowcase.net
The fourth PR Showcase http://www.prshowcase.net takes place in London on Tuesday 23 and Wednesday 24 September 2003.
This is a unique combination of conferences, workshops, exhibition and networking opportunities bringing together professionals on both sides of the industry -- agency and in-house.
The PR Showcase programme has been organised with the help of Leeds Business School's Centre for PR Studies http://www.lmu.ac.uk/lbs/pr/index.htm and is presented in association with PR Week http://www.prweek.co.uk the Publicity Club of London http://www.publicitycluboflondon.co.uk and the support of its commercial partner web analytics tracking agency WebtraffIQ http://www.webtraffIQ.com.
----Contact----
Evensis:
Contact: Joanna Robinson
Evensis Limited Columbus Quay, Riverside Drive, Liverpool, L3 4DB
Telephone: 0151 726 9002, Fax: 0151 726 8228
Email: mailto:joanna@evensis.com, Website: http://www.evensis.com
Elemental PR:
Contact: Tim Gibbon, Account Director
Elemental PR, Email: mailto:prshowcase@elementalpr.co.uk
Direct Telephone: +44 [0]20 8586 5767, Mobile: +44 [0]7930 375663,
Fax: +44 [0]870 1308135, Website: http://www.elementalpr.co.uk
Address: 7 Goodge Place, London, W1T 4SF, UK
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--Notes to editors----
This press release in available in PDF, plain text and Word formats. The media spokesperson for The PR Showcase is Richard Weston, Managing Director at Evensis.
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