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FanFiction goes mainstream. New online technology called FanLib (TM) bows with "The Potter Project" in which Harry Potter fans everywhere compete for prizes by writing script pages for a Harry Potter skein. FanLib creator Chris Williams of My2Centences expects entertainment industry to embrace FanLib as a promotional vehicle.

Harry Potter fans worldwide are marking the debut of an ambitious, new online technology called FanLib(TM) with a contest in which they will collaborate on an original script based on the adventures of the young wizard. "The Potter Project" contest is featured at (, a popular online community of Potter fans. FanLib, an online technology which permits fans everywhere to collaborate democratically on stories and scripts, is the signature product of My2Centences(TM) LLC (My2C) (, an entertainment development, production and management company based in New York.

The Potter Project invites the public to compete for prizes by suggesting story ideas and writing scenes. At the outset, the moderator of The Potter Project issues an online call for story ideas. The winning idea is selected as the basis for the skein. Then the moderator

invites fans to contribute scenes of one to three pages in length based on that week's "mission," a brief outline posted by the moderator, which describes what should happen in the fan-written scene. Scenes are posted online and voted on by fans. The writer of a winning scene gets a prize and a profile on A new "mission" is then

posted, and the process continues until "The End" is reached. FanLib enables even the novice to write in a professional screenplay format by

automatically converting plain text ubmissions.

Two years in development with a patent pending, FanLib permits producers and distributors of scripted entertainment to ride the "reality" wave by adding a bit of "reality talent show" to a dramatic property. "It's 'American Idol' for scripted material," says Chris Williams, founder

and CEO of My2C. FanLib uses the Internet to let a mass audience create original scripts around their favorite or entirely new roperties.

FanLib takes its cue from "fan fiction," or, "fanfic," a spontaneous movement on the Internet, in which members of a devoted audience become authors. It has already yielded more than one million Web pages of fiction, Williams points out. "These are complete episodes of existing entertainment properties penned by civilians, not by Hollywood," he says. "The fan-fiction phenomenon cries out to be harnessed by a mass distributor of entertainment as an audience- participation promotional tool." Potter creator J.K. Rowling has recognized the power of fan-fiction and welcomed her audience's attempts at writing, provided that their material is neither commercial, inappropriate for children, nor purporting to be written by her.

Weekly winners in "The Potter Project" will receive school-style scarves and magic wands courtesy of Alivan's, Master Wandmakers

(, a favorite wizarding emporium. Two lucky Grand Prize winners will receive Potter memorabilia autographed by cast members of the Potter films and by author J.K. Rowling.

"FanLib is a Harry Potter fan's dream," says owner/designer Richard Harris. "This amazing program will enable us to

create a wonderful, democratic 'chain fanfic' in which Potter fans worldwide can participate."

Mark Stroman at Entertainment Marketing Partners represents FanLib on behalf of My2Centences to the entertainment and advertising communities

for promotional opportunities.


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