Smart Search Engine Optimization Tackles Web Site Usability and Design
Smart Search Engine Optimization has launched a new campaign to help raise awareness over usability problems that can be created by the optimization of keywords on a web site. Many businesses today spend thousands of dollars a month to market their business without considering the customer experience. Smart Search Engine Optimization puts an emphasis on web site usability and design in order to make the experience complete from the point of visiting a link to the completion of a sale.
Tony D. Baker of The DreamStar Group, a company based in Tulsa, Oklahoma, has been providing web, email, cdrom, dvd, audio and video production for over 8 years, as well as helping their clients with search engine optimization and ad management on a case by case basis. In January of 2003, The DreamStar Group started packaging their search engine optimization as a service. Just a few short months later the DreamStar Group has developed over 100 SEO clients without any advertising or mass marketing of their services. Because of this successful experience they have put more emphasis into the research and development of their SEO services, but theyve done it with a twist, and today they have announced the grand opening of their new service; (http://www.SmartSEO.com) Smart Search Engine Optimization.
My team and I went over each and every of our 100+ clients and we came to a disturbing conclusion. Some of the clients who had indicated the greatest need of traffic also happen to have some of the most difficult web sites that we've ever tried to use." Said Tony D. Baker. The reality is that all of our clients are looking to increase their sales revenue, but rather than focus their effort on increasing their ROI, many have simply dumped more money into receiving more visitors to their sites. If a company is only receiving 1 order for every 200 visitors, then the apparent logic is to simply get more visitors to get more orders."
Typically search engine optimization companies will go into a site and start placing a great deal of content into the pages in order to boost the number of keywords that their clients site can be found under. Unfortunately this often creates an issue where web site visitors who visit the page are confused by strange paragraphs of words that simply do not make much sense. The entire purpose of search engine optimization is to bring more targeted leads to a web site. But many are now asking Whats the point in having traffic if nobody buys?" One of Bakers clients in Vail, Colorado lamented that another SEO completely destroyed their site. "Now its harder to navigate than ever, and everything is confusing. Whats the point in increasing your traffic by 20% if you lose 40% of your conversion?" his customer said.
Another key factor is that many sites are simply developed to fit the constraints of proprietary technology rather than fitting the needs of the consumer. Smart Search Engine Optimization addresses this problem with a usability analysis and design service that is focused on creating an environment for the targeted lead in a manner that encourages a desired action. It is possible to raise sales by 20% just by moving the location of the buy or submit button." Said Baker. There are several techniques we use in order to encourage a response, including psychological triggers as well as exceptional design. Color and imagery can be powerful motivators, but nothing is more motivating than the creation of trust through professional sales copy, real customer testimonials and informative articles."
According to Baker, smart search engine optimization must fulfill not only the goal of the end-user, but it must be intelligently designed to fulfill the goal of the site receiving the traffic.
Tony D. Baker is a marketing consultant and public speaker for
Smart Search Engine Optimization (http://www.SmartSEO.com) a division of The DreamStar Group, and author of The Meta Tag and Title Guide to Success", Search Engine Essentials for Success" and his upcoming release, PPC Nightmares; Everything You Didnt Want To Know About Pay Per Click Marketing."
For additional information contact:
Smart Search Engine Optimization
http://www.SmartSEO.com
info@SmartSEO.com
918-688-4639
5800 S. Lewis Ave. Suite 183
Tulsa, OK. 74105
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