TerraCycle Selects Public i to Launch Public Relations and Marketing Program

Organic Gardening Pioneer Looks to Integrated Marketing Pros to Support Roll-out of Product Line and Fundraising Program

New Brunswick, NJ --(PRWEB) September 18, 2003 -- Strategic PR & marketing agency Public i (www.publicipartners.com) today announced that it has been selected by TerraCycle, Inc., a developer of organic gardening and agricultural products, to handle the marketing and publicity for the launch of its terracycling" program and Earth Plant Fuel product.

Founded by Princeton University students, TerraCycle has pioneered the research and development of a unique recycling process -- terracycling" -- that uses the power of earthworms to transform everyday waste into an all-natural plant growth product, offering an alternative to harmful chemical and synthetic fertilizers. The final product, Earth Plant Fuel, can be used for gardening and agricultural purposes in both consumer and commercial settings to promote healthy, abundant plant growth while facilitating positive ecological change.

TerraCycle will roll-out its sales activities through a community-based approach, inviting schools, community groups, and religious institutions to set up a terracycling program and sell Earth Plant Fuel as a fundraiser for local and educational programs. Public i will coordinate a series of media and marketing campaigns to support the launch of these local programs across the country, and to generate awareness for TerraCycle on a national level. Public i will also work with TerraCycle to define its key messages, and develop a series of sales and marketing materials for distribution to the companys national sales representatives, local retailers, and participants in the fundraising program.

TerraCycle recognizes that effecting global change starts by raising awareness in the local communities, encouraging them to get involved with and benefit from the terracycling process. We chose Public i to help us achieve this goal," said Tom Szaky, CEO of TerraCycle, Inc. Like our company, Public i balances enthusiasm and commitment with proven experience and expertise, making them the ideal partner to help us get our message out effectively, and start making an impact."

About Public i
Public i was founded in 2003 to offer a new, integrated approach to public relations and marketing. Specializing in PR strategy and execution, the company works with a network of marketing partners to provide clients with everything they need to present themselves in the public eye -- delivering a cost-effective, cohesive marketing effort through a single source. The Public i team has launched successful PR and marketing campaigns for a range of clients in the consumer, technology, entertainment, retail, health care, and financial industries. For more information, call 877-505-2258, or visit www.publicipartners.com.
# # #