Citrine Technologies to Bring Its Proprietary Flower Power Tool to the Society of American Florists' 2003 Annual Convention

Citrine Technologies, Inc., one of South Floridas leading providers of business management solutions and a Microsoft Certified Partner, will be attending the Society of American Florists Annual Convention in Boca Raton Florida, from September 24-27.

Miami, September 17, 2003 -- Citrine Technologies, Inc., one of South Floridas leading providers of business management solutions and a Microsoft Certified Partner, will be attending the Society of American Florists Annual Convention in Boca Raton Florida, from September 24-27.

The Society of American Florists Annual Convention (SAF) is the flower industrys premier event, held with the most progressive retailers, wholesalers, growers, suppliers and technology providers focusing on floral business needs and trends.

Citrine will meet with potential business partners and flower wholesalers to discuss and demonstrate its powerful Flower Power business suite and learn new trends impacting the floral business. Citrine developed Flower Power Software, a supply chain solution specifically tailored to the floral import/wholesale industry.

After carefully researching and analyzing the particular needs of flower wholesalers and distributors, Citrine Technologies developed Flower Power, a powerful business software suite that, together with Microsoft Business Solutions -- Great Plains, addresses very specific needs," said Joel Boniske, Partner, Citrine Technologies. The Flower Power tool provides the professional edge that a flower wholesaler or importer needs to succeed, and we believe this is a differencing factor in a very competitive market."

Flower Power Benefits:
•   Reduced administration costs. Growers Reports now take 50% less time to complete.
•   Response time to client request are greatly improved due to the new search feature available for inventory.
•   Ability to track sales information including market, salvage, promotional and standing orders in a report format or exported directly to Excel.
•   Execute quick and accurate inventory checks utilizing a bar code interface.
•   Improved tools for financial forecasting and analysis with drill down capabilities to the source documents.
•   Scalable database platform using Microsoft SQL Server that will provide data analysis capabilities.
•   To learn more about the Flower Power Tool, please visit http://www.citrinetech.com/flowerpower/

The SAF also draws the industry's best to exciting floral competitions - like the Outstanding Varieties Competition, where growers highlight their best products in hopes of walking away with "Best in Class" or "Best in Show" honors. Leading floral designers also compete to be the "best of the best" in the Sylvia Cup Design Competition.

Were excited to attend the SAF, as South Florida is the floral gateway to the US market and our Flower Power is the right solution to help the industry grow profitably," added Boniske.

About Citrine Technologies, Inc

Citrine Technologies is a leading provider of business management solutions with a specialization in Microsoft Business Solutions. Citrine's services include assisting companies in the selection process, deployment and post implementation support service. Located in Miami-Dade county, just blocks away from the Broward county line, Citrine is fully staffed with professional, certified consultants, developers, CPAs and MBAs ready to assist local businesses in maximizing operational efficiency. For more information and press access to downloadable photographs please visit our website at, www.citrinetech.com, or call us at 305.493.3762.
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