HOSTMARK HOSPITALITY GROUP ANNOUNCES LAUNCH ADVERTISING AGENCY

Hostmark Hospitality Group, the largest independent third-party management firm in the U.S., selects Two by Four, a Chicago full-service advertising agency, to launch the upscale boutique Amalfi Hotel in Chicago.

For Immediate Release    

Contact:   Tim Pigsley               Pat Sheehy
Vice President, Marketing         Director of Business Development
Hostmark Hospitality Group         Two by Four Communications
847.517.9090               312.382.0100
      

HOSTMARK HOSPITALITY GROUP ANNOUNCES LAUNCH ADVERTISING AGENCY
Two by Four to Conduct Advertising for Chicago Amalfi Hotel

SCHAUMBURG, IL (PRWEB) Sep. 18, 2003 -- Hostmark Hospitality Group, the largest independent third-party management firm in the U.S., selects Two by Four, a Chicago full-service advertising agency, to launch the upscale boutique Amalfi Hotel in Chicago.

After an agency review process, Two by Four was chosen as the hotels advertising partner. Two by Four will be collaborating with Hostmark on Amalfi Hotel brand and corporate identity as well as national, local and direct mail advertising.

Formerly the Ten West Hotel, the 215-room property was built to house United Airlines flight crews during layovers. Under Hostmarks management, the six-floor hotel in the North Loop is being redesigned and relaunched to compete against other boutique properties in downtown Chicago. The company plans on extending the Amalfi name and concept to other cities nationwide.

The Amalfi Hotel represents a unique concept in the upscale boutique hotel segment," said Tim Pigsley, Hostmark vice president of marketing. Two by Fours creative demonstrates that they understand this, and can really make the concept resonate with out target consumer."

We are looking forward to working with Hostmark. This is a very unique hotel and presents a unique launch opportunity both for Hostmark and us," said Raff Viton, Two by Four director of client leadership. They have really approached the development of this property with fresh new ideas, creating a hotel experience that will be like none other. We are obviously very happy to have been chosen to be a part of this launch."
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Hostmark Hospitality Group (www.hostmark.com) is a leading hospitality management firm operating hotels and resorts worldwide. Hostmark represents numerous independent hotel and resort properties and a wide range of franchises including Marriott, Hilton, Sheraton, Radisson, Omni, Embassy Suites, and Crowne Plaza. Headquartered in Schaumburg, IL. Hostmark has regional offices in Orlando, FL., Burlingame, CA., and Cairo, Egypt.

Two by Four is a full-service advertising agency that creates and executes strategic and creative marketing communications for its clients. Two by Four offers clients advertising, design, promotions and media all under one roof.
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