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All Press Releases for September 24, 2003

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Takeda Pharmaceuticals Selects Tribesoft to Promote ACTOS Advisor Site

Chicago, IL, September 22, 2003 - Tribesoft, a full service marketing solutions agency, announced today that Takeda Pharmaceuticals North America has selected Tribesoft to create an offline communication piece to promote the use of their ACTOS Advisor site by Takeda Speaker Bureau members

ACTOS, currently marketed by Takeda Pharmaceuticals North America, Inc., is an insulin sensitizer for people with type 2 diabetes. Since it U.S. launch in 1999, more than 21 million prescriptions for ACTOS have been written. ACTOS Advisor is an online resource for the Takeda speaker's bureau members. The site provides current news on Takeda and ACTOS, presentations for use by the speaker's bureau, and links to industry resources.

The ACTOS Advisor brochure will demonstrate the benefits of the site along with quick tips on how to use important features. Key features such as downloading presentations and search for presentation slides by topic or keyword will be highlighted in the brochure. The look and feel of the brochure will reinforce the ACTOS brand along with representing the ACTOS Advisor Website.

"Takeda Pharmaceuticals North America is a world-class pharmaceutical company with a strong foundation built on ACTOS. All of us here at Tribesoft are excited to work with the ACTOS brand and the promotion of the ACTOS Advisor site," stated Tribesoft CEO Tony Passero. "The creative will be aimed at both informing and inspiring members to promote usage of the site."

About Tribesoft LLC (www.tribesoft.com):
Tribesoft is a full service, cutting-edge marketing solutions agency that combines strategy, creativity and technology to produce innovative branding, marketing and communications programs. Since its inception in 1996, Tribesoft has created unique and award-winning solutions for Fortune 1000 companies and start-ups alike, enabling them to achieve their strategic marketing goals across numerous mediums with exceptional results.

Tribesoft Contacts:
Shannon Kemp
773.227.2200 x227
skemp@tribesoft.com

Tony Passero
773.227.2200 x231
tpassero@tribesoft.com

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CONTACT INFORMATION


Tony Passero
Tribesoft
773-227-2200
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