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DVRs, Digital Downloads, Interactive Ads Are Focus of Sept. 30 Kagan Digital Household Economics conference, NYC; TiVo President, Martin Yudkovitz, Keynote
Will consumers armed with powerful digital recording technology cut out the 30-second TV spot? With download options making it possible to share and trade music and movies, will the movie studios be able to adapt? Martin Yudkovitz, President, TiVo will kick off the Kagan Digital Household Economics conference as 27 executive leaders explore how technologies --- such as digital video recorders, broadband connections, next-generation PCs, high definition and interactive TV, home networks and downloading schemes -- will fundamentally impact household-based economic models for television/cable/DBS programming, movies, the recording industry and Madison Avenue.
FOR IMMEDIATE RELEASE
New York , NY (PRWEB) September 22 2003 -- Martin Yudkovitz, President, TiVo will kick off the Kagan Digital Household Economics conference as 27 executive leaders explore how technologies --- such as digital video recorders, broadband connections, next-generation PCs, high definition and interactive TV, home networks and downloading schemes -- will fundamentally impact household-based economic models for television/cable/DBS programming, movies, the recording industry and Madison Avenue.
Will consumers armed with powerful digital recording technology cut out the 30-second TV spot? With download options making it possible to share and trade music and movies, will the movie studios be able to adapt?
Event: Kagan Digital Household Economics
When: Tuesday, September 30, 2003
Where: Helmsley Park Lane, 36 Central Park South, NYC
Agenda/Speakers:
8:45 AM
Keynote 1:
- Martin Yudkovitz, President, TiVo
9:15 AM
Special Research Presentation:
- Scott L. Brown, Sr. Vice President/Strategic Relationships, Marketing & Technology, Nielsen Media Research
9:30 AM Panel One
PVR/DVR: Television's Brave New World
- David Poltrack, Exec. Vice President/Research & Planning, CBS Television
- Rick Mandler, Vice President & General Manager/Walt Disney Internet Group, ABC's Enhanced TV
- Tim Hanlon, Vice President & Director/Emerging Contacts, Starcom MediaVest Group
- Patrick Donovan, Vice President/Product Management, Ucentric Systems
- Richard Jorgensen, Vice President/Strategic Markets, Maxtor Corporation
10:45 AM Keynote 2:
- Jim Ramo, CEO, Movielink
11:30 AM Panel Two
DIGITAL DOWNLOADS: A Music & Video Store in Every Living Room?
- Sean Ryan, Vice President/Music Services, RealNetworks
- Scott C. Sander, President & CEO, SightSound Technologies
- R. Jordan Greenhall, Founder & CEO, DivXNetworks
2:15 PM Panel Three
HOME RECORDING RIGHTS: The Legal Issues Decoded
- Matt Zinn, Vice President, General Counsel & Chief Privacy Officer, TiVo
- Gary Lauder, General Partner, Lauder Partners
- Paul Glist, Partner, Cole, Raywid & Braverman
- Alison Green, Consultant
- James M. Burger, Member, Dow, Lohnes & Albertson
- Judith Jennison, Partner, Perkins Coie
- Lewis R. Clayton, Partner, Paul, Weiss, Rifkind, Wharton & Garrison
3:30 PM Panel Four
INTERACTIVE ADVERTISING: What's Really Working?
- Andy Sheldon, Product Manager/Applications & Services, Microsoft TV
- Alan Schulman, Senior Vice President & Creative Director, Universal McCann
- Michael Tesoro, Director/Broadband & Interactive TV Sales, ESPN
- Tom Morgan, Principal, The DiMA Group
- John Lanza, Director/New Media, Disc Marketing
4:30 PM Closing Program
DRAWING: TiVo DVR! Courtesy of TiVo Inc.
4:45 PM Special Presentation
NOTHING BUT DEMOS: The 15-Minute Pitch
- Ron Pessner, Director/Product Planning/Windows eHome Div., Microsoft TV Group
- V. Tyrone Lam, President & COO, Buzztime Entertainment
- Howard Horowitz, President, Horowitz Associates
- Anthony Wood, Founder, Roku Labs
Registration rate: $795. Register Online Now!
Moderated by:
Larry Gerbrandt
COO & Senior Analyst, Kagan World Media
As head of Kagan operations, Mr. Gerbrandt oversees research, content and consulting efforts. He leads the senior analyst team supervising Kagan's expert intelligence services and publishing products. For two decades, since joining Kagan in 1984, he has shouldered a variety of research, valuation and consulting assignments for entertainment and programming-related clients, including numerous cable networks, movie theater chains, film and television libraries.
Keynote Biographies:
(1) Martin Yudkovitz, President, TiVo, has already established a reputation for consistent innovation, strategic leadership and unprecedented growth when he joined the leading provider of television services via digital video recorders (DVRs) this spring. As president, Mr. Yudkovitz is responsible for driving deployment of TiVo through licensing deals and partnerships with advertisers, satellite and cable service providers. He is also focused on helping television and other content creators develop new revenue opportunities on TiVo's DVR platform. Prior to joining TiVo, Mr. Yudkovitz served nearly 20 years at NBC where he was president of NBC Interactive, a GE Investments subsidiary, president of NBC Digital Media, and executive vice president at NBC. Mr. Yudkovitz played leading roles in the creation of CNBC and MSNBC Cable, and the joint venture with Microsoft to establish MSNBC. Before NBC, Mr. Yudkovitz was an Associate in the New York law firm Kelley Drye and Warren! . He received his BA from Rutgers University in 1976 and his JD from Columbia University School of Law in 1979.
"TiVo has already changed the way people watch TV. We think it can also dramatically alter the way advertisers deliver their message and programmers determine their programming. ...People have talked a lot since digital media was invented about targeting...the measurement is a stepping stone to making that a practical reality. ...At first, when the DVR technology came out, there was a near universal gagging from the networks and the advertisers... We go to significant lengths to make sure that we stay on the good side of the networks...Now TiVo is earning a good-guy image." -- Martin Yudkovitz
(2) Jim Ramo, CEO, Movielink, brought 25 years of experience in the delivery of entertainment and information to the helm of this video-on-demand Web distribution service formed as joint venture between MGM, Paramount, Sony, Universal Studios and Warner Brothers. Movielink is dedicated to protecting the studios' digital rights by creating an open-access IP-based system for content delivery. Prior to Movielink, Mr. Ramo was CEO of Geocast Network Systems and COO of TVN Entertainment. Between 1990 and 1997, he was a primary founder and executive vice president at DIRECTV. From 1985 to 1990, Mr. Ramo was vice president of Hughes Communications (the forerunner of PanAm Sat), responsible for sales to the cable and broadcast industry. Before Hughes, he was a vice president at Times Mirror Cable Television, a manager at TRW Datacom International and a director of finance at CBS Television. Mr. Ramo has a M.S. degree from the London School of Economics and a B.A. from the University of California, Berkeley.
"Part of our job is to provide a legitimate outlet for people looking for video in the pirate community. We consider the pirate services our competition. ...Security is at the essence of this. Without it, the value of a movie is zero. ...(yet) the potential growth for the film industry online more than outweighs any losses that MovieLink will incur due to greater piracy. ...Of the 15 million homes and 10 million dormitory rooms with broadband Internet connections, roughly one-third are believed to have residents interested in downloading video material. Travelers are another potential audience because Movielink customers can download films onto laptops and watch them on airplanes. ...Our whole approach here is to help drive a new pro-competitive channel of distribution." -- Jim Ramo
Registration rate: $795.
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CONTACT INFORMATION:
Harvey Kraft
Director of Marketing
Kagan World Media
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Fax: 831-625-3225
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