BURNHAM RESEARCH GROUP ANNOUNCES THEIR PACS© PROGRAM FOR PRODUCT LINE DECISION MAKING

Burnhams Product Attribute Choice System PACS© allows you to pick the very best combination of product concepts for the most likely success in the marketplace. With this system, you can make informed decisions on new product line entries and evaluate the risks of changing or closing unprofitable product lines.

FOR IMMEDIATE RELEASE

Britton, MI (PRWEB) September 22, 2003 -- If you make a small, yellow, square widget that smells like a rose and your customers want a large, green round widget that smells like a peach.....youre in big trouble!

Burnhams Product Attribute Choice System PACS© allows you to pick the very best combination of product concepts for the most likely success in the marketplace. With this system, you can make informed decisions on new product line entries and evaluate the risks of changing or closing unprofitable product lines.

According to Aileen Smith, V.P. of Market Development for Burnham, The technique behind this program has been around since the early nineties, but it is used mostly by statisticians or knowledgeable market researchers." Smith believes it should become part of the standard approach for any manager bringing a new product or service to the marketplace.

For example, suppose you produce cookware...do you provide a lid with your new saucepan design? If so, should it be solid or glass? What about surface finish, color? What type of handle? Likewise, a manufacturer of plumbing fixtures has a new faucet prototype, but has several options for style and shape of the spout, finishes, knob designs, etc. PACS© will help determine which combination of choices will most likely be successful, with the fewest number of variations. No matter whether you manufacture furniture, appliances, footwear, consumer packaged goods, sports equipment or tools---or if you are in banking, health care or insurance, PACS© will help you to make the right choices.

Burnham Research (International) Group, Inc. is a full-service marketing research company offering a full range of research services including customer satisfaction, employee satisfaction, market positioning, focus groups, tracking studies, competitive analysis, benchmarking and new product design research.

For information:
http://www.brginternational.com
Contact: Aileen Smith
BURNHAM RESEARCH (INTERNATIONAL) GROUP, INC.
517.423.0418 (Tel)
517.423.1228 (Fax)
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