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Christie Hefner, Chairman & CEO, Playboy, and 39 Top Exec Panelists Ready to Reinvent On-Demand TV Economics at the Kagan VOD Summit, NYC, Oct. 1 & 2

Keynote Christie Hefner, Chairman & CEO, Playboy Enterprises leads off Kagan's 2-day conference drawing executive-level participants from every sector of the VOD (Video On Demand) industry -- program suppliers, cable and telco operators, server and set-top box manufacturers, program guide developers, application software providers and interactive advertisers.

FOR IMMEDIATE RELEASE

New York, NY -- Keynote Christie Hefner, Chairman & CEO, Playboy Enterprises leads off Kagan's 2-day conference drawing executive-level participants from every sector of the VOD (Video On Demand) industry -- program suppliers, cable and telco operators, server and set-top box manufacturers, program guide developers, application software providers and interactive advertisers.

The Kagan VOD Summit will focus on decoding the revenue and economic models for emerging program strategies -- including movies-on-demand (MOD), subscription-VOD (SVOD), ad-supported television-on-demand (TVOD), the adult category and others -- as well as charting the industry's course for the next 3-5 years.

Kagan VOD Summit
Wednesday & Thursday, October 1 - 2, 2003
Helmsley Park Lane, 36 Central Park South, NYC

Agenda/Speakers:

DAY 1 - Wednesday, October 1, 2003

9:00 AM keynote
- Christie Hefner, Chairman & CEO, Playboy Enterprises

9:30 AM panel one
SVOD: Is the Economic Model Working?
- Robert B. Clasen, President/Sales & Marketing, Starz Encore
- Matt Strauss, Exec. Vice President & General Manager, Mag Rack
- Sarah Cotsen, Sr. Vice President/Busines Development & New Media, Home Box Office
- Mark Greenberg, Exec. Vice President/Corporate Strategy & Communications, Showtime Networks

11:15 AM panel two
ADULT PROGRAMMING: Taking the Covers Off On-Demand's Best Kept Secret
- Neil Goldberg, Sr. Vice President/Programming, TVN Entertainment
- William A. Furrelle, Vice President/VOD, Playboy Entertainment Group
- Ken Boenish, President, TEN (The Erotic Networks)
- Charles Prast, President & CEO, Private Media Group

2:00 PM panel three
VOD vs. VOODOO ECONOMICS: What Is the Real Cost Per Digital Household and How Much Lower Can It Go?
- Rajesh Amin, Vice President/Business Development, N2 Broadband
- Stephen McHale, President & CEO, Everstream
- Dave Lively, Director/Product Marketing, Video Networking Business Unit, Cisco Systems
- Jamie Howard, COO, BigBand Networks
- Steve Necessary, President/Xstreme Division, Concurrent Computer Corp.
- Ian Jefferson, Gen. Mgr./Digital Video Solutions Group, Terayon Communication Systems
- Yvette Kanouff, Corp. Vice President, Strategic Planning, SeaChange International
- Jason Shreeram, Director/Business Development, Digital Transport Networks, Scientific-Atlanta

3:45 PM panel four
CONTENT ON DEMAND: Gauging the Appetite for Non-Movie Programming
- Channing Dawson, Sr. Vice President/New Ventures, Scripps Networks
- Steve Salzinger, President & CEO, Cauldron Solutions
- Rajesh Amin, Vice President/Business Development, N2 Broadband
- Steve Banfield, Sr. Vice President/Technology, Sony Pictures Digital Networks
- Kevin Cohen, Sr. Vice President/Interactive, Enhanced TV, Turner Networks
- Tara Maitra, Exec. Vice President & General Manager, Video Magazine Rack

4:45 PM special session
DRAWING: Win a TiVo DVR! Courtesy of TiVo Inc.

4:55 PM special presentation
NOTHING BUT DEMOS 1: THE 15-MINUTE PITCH
- Jeffrey Binder, President & CEO, Broadbus Technologies
- Bow Rodgers, CEO, MyDTV
- Jamie Howard, COO, BigBand Networks
- Stephen McHale, President& CEO, Everstream
- Steve Salzinger, President & CEO, Cauldron Solutions


DAY 2 - Thursday, October 2, 2003

9:00 AM opening remarks
- Larry Gerbrandt, COO & Senior Analyst, Kagan World Media

9:15 AM panel one
NETWORK PVRs: Will TV Shows Stored on Cable System Headends Save Ad-Supported Television?
- Ed Huguez, CEO, MidStream Technologies
- Phil Corman, Director/Partner Development, Microsoft TV
- Jay Schiller, Sr. Vice President/Market Development, nCUBE Corporation
- Peter Sheedy, Sr. Product Manager/Interactive Systems, Motorola Digital Network Systems Group
- James Kelso, Vice President & Gen. Mgr./Broadband Systems, SeaChange International
- Robert Van Orden, Vice President/Product Marketing, Scientific-Atlanta
- Ed Forman, Sr. Vice President/Marketing, ICTV

11:30 PM special presentation
NOTHING BUT DEMOS 2: THE 15-MINUTE PITCH
- Ji Zhang, Ph.D., President & CEO, Exavio
- Bow Rodgers, CEO, MyDTV
- Eric Illowsky, President/Development Div., Hollywood Media Corp.
- Michael Tesoro, Director/Broadband & Interactive TV, ESPN Sales
- Ken Papagan, Exec. Vice President/New Business Development & Strategic
Planning, Rentrak Corporation

2:30 PM panel two
DIGITAL RIGHTS MANAGEMENT: Let's Get Real
- Laurie Hughes, Director/Business Affairs Licensing, ASCAP
- Rist Brouwer, CEO, DMDsecure
- Gary Rylander, Partner & Practice Leader/Media & Entertainment Business Consulting Svcs., IBM
- Dom Stasi, Chief Technology Officer, TVN Entertainment Corp.

Keynote Biography:
Christie Hefner, Chairman & CEO, Playboy Enterprises
Hefner oversees policy, management and strategy in all areas of Playboy Enterprises. She joined Playboy in 1975 and worked in a variety of the company's businesses before being named president in 1982. In 1988, she was elected to her present position of Chairman and CEO of the New York Stock Exchange-listed international media and entertainment company.

Moderated by:
Larry Gerbrandt
COO & Senior Analyst, Kagan World Media
As head of Kagan operations, Mr. Gerbrandt oversees research, content and consulting efforts. He leads the senior analyst team supervising Kagan's expert intelligence services and publishing products. For two decades, since joining Kagan in 1984, he has shouldered a variety of research, valuation and consulting assignments for entertainment and programming-related clients, including numerous cable networks, movie theater chains, film and television libraries.

Sponsors: MagRack, MidStream Technologies, Scripps Networks, Starz On>Demand, N2 Broadband, Cauldron Solutions, Broadbus, BigBand Networks, Rentrak Corporation

Rates: $1,495 for two-days; $1,395 for additional delegate from the same company; $895 for one-day (telephone registration only); $1,695 at the door (2-days).

TO REGISTER BY PHONE please call: 1-831-624-1536. Register by fax at 831-625-3225. To register by mail, please send check andregistration information to: Kagan Events, 126 Clock Tower Place, Carmel CA 93923

About Kagan: For more than 30 years, media strategists and decision-makers have turned to Kagan for the accurate and critical insights they need to anticipate market developments. Kagan expert intelligence and independent analysis is focused on the business of media -- from tech to finance. Go to kagan.com for a complete catalog of Kagan publications, events and services.


CONTACT INFORMATION:
Harvey Kraft
Director of Marketing
Kagan World Media
Voice: 831-624-1536
Fax: 831-625-3225
http://www.kagan.com


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