ICEM Appoints CollabTech Asia as New Business Partner

Malaysian automotive industry benefits from local ICEM Surf software sales and support services.

Southampton, UK (PRWEB) September 27, 2003 -- ICEM Ltd., the leading surface modeling, analysis and visualization software developer, announced today that it has signed a business partner agreement with CollabTech Asia Sdn Bhd. Under the terms of the agreement, Malaysia-based CollabTech becomes a distributor of the ICEM Surf software suite to the expanding Malaysian automotive industry.

The automotive design and manufacturing industry in the Asia Pacific region is proving to be an extremely active market for ICEM", said Tim Norman, Director of global operations, ICEM Ltd. The appointment of CollabTech, which already has the required skills and a successful track record in implementing product design and development systems in Malaysia, will enable us to more effectively support our existing customers in the automotive industry in the region and to make the most of future opportunities as they arise."

CollabTech, which has offices in Selangor and Penang, is also a distributor of PTCs Pro/Engineer CAD/CAM software suite, and will provide ICEM Surf software consulting, sales, implementation, training and support services to the automotive industry OEMs and their Tier 1 and 2 suppliers in Malaysia, as well as industrial design houses.

This is a very exciting development for us and for ICEM", said Ivan Lee, Managing Director of CollabTech. Because of recent AFTA (Asian Free Trade Area) developments, the Malaysian automotive industry is opening up and manufacturers are focusing more on product development in order to remain competitive. ICEM Surf complements our existing CAD/CAM/CAE offerings with world-leading Class A surfacing and 'reverse engineering capabilities that will be very attractive to the market here."

About CollabTech
With its headquarters in Selangor in the south of Malaysia and a northern office in Penang, CollabTech is a young company that specializes in providing and supporting comprehensive, computer-based solutions for its customers product development and manufacturing requirements. The company focuses on the consumer durable products, heavy machinery, electronics, automotive and mould and die design and manufacturing industries, offering expertise in product development, reverse engineering, engineering analysis, tooling development and drawing conversion and design. Its customers include small-to-medium enterprises (SMEs) as well as large local and multi-national companies.

About ICEM Ltd.
With its headquarters in the UK, ICEM Ltd. is the leading worldwide developer and supplier of advanced, surface-based modeling software for use in the design and development of automotive vehicle bodies and interiors and consumer durable products. The company has a worldwide network of sales and support offices and specialist distributors covering continental Europe, the USA, Australia and the Asia Pacific region.

ICEMs principal market sector is the worldwide automotive industry, where it includes most of the leading manufacturers among its customers, including the Ford Motor Company, DaimlerChrysler Group, Volkswagen Audi Group, Porsche, BMW, PSA Peugeot Citroën, Nissan, Subaru and Harley Davidson among others, as well as leading automotive industry companies such as Volke, EDAG, Pininfarina, Bertone and Bertrandt, among many others. The company also has a significant presence in the consumer durable products design market.

ICEM Contacts:
Kate Mills,
+44 (0)2380 768088
kate.mills@icem.com

Neil McLeod,
+44 (0)1666 504293
neil_mcleod@compuserve.com

US Contact:
Ken Feitz
Strategic Reach PR
303.487.7406
ken@strategicreachpr.com

ENDS