UrbanKind Launches Wireless Site For Lauded Romance Writer

UrbanKind enables Edwina Martin-Arnold to stay connected to fans through mobile marketing via cellular phones and mobile devices

Des Moines, WA, Monday, September 29, 2003, - UrbanKind LLC, the leading wireless platform of applications and services for connecting businesses with urban-minded consumers, via mobile devices, has licensed its wireless communicator platform to romance writer Edwina Martin-Arnold (EMA).

Romance novelist, Edwina Martin-Arnold has engaged UrbanKind to provide mobile marketing solutions to fans of her romance novels, via her website. UrbanKind mobile marketing solutions help drive create sustained awareness, drive sales, increase registrations and maintain a high level of relevance, with new and existing fans.

UrbanKind employs an application service provider (ASP) business model to leverage economies of scale across clients and provide robust functionality to clients in a timely low cost manner.

UrbanKind is enabling Edwina Martin-Arnold to inform fans about book tours and new book releases. Fans can go to www.edwinamartinarnold.com and sign up for SMS messages sent by the author herself. Were excited to partner with UrbanKind to promote my books and increase my fan base, says author Edwina Martin-Arnold. Staying in front of, and connected to, my fan base helps to create ongoing excitement -- and not just for the fans".

Were proud to partner with a romance novelist with the stature of Edwina Martin-Arnold," said DS Benbow, UrbanKind CEO. The fact that she has employed the UrbanKind platform to reach out to fans, indicates how wireless devices like cell phones and 2-way devices are becoming a critical component for reaching out to fans and customers."

About Edwina Martin-Arnold
Author, Edwina Martin-Arnold, remembers her mothers proclamation made long ago. "Youre either going to be a lawyer or a writer because youre always debating with me about something or scribbling in a notebook." Edwinas mother knew her well because with the publication of Eves Prescription, Edwina has become both an attorney and an author.
Edwina was born in Texas and grew up in Washington State. She attended the University of Washington where she met and married her husband, John. After working for two years as a buyer at Boeing, Edwina left to attend law school at the University of Puget Sound. Upon graduation, Edwina became a prosecutor. She enjoyed a seven-year career before she left to spend more time with her three children. It was during this time that Edwina was able to fulfill her life long fantasy of becoming a romance writer. She is currently working on her fourth book.
For more information on Edwina Martin-Arnold go to www.edwinamartinarnold.com

About UrbanKind
UrbanKind is the leading provider of wireless platform applications that connect business to urban-minded consumers. UrbanKind is the first and only wireless application platform exclusively focused on the urban marketplace. UrbanKinds proprietary technology aggregates, integrates, and distributes packaged and user-created content, services, and products to companies targeting urban-minded consumers. This platform enables UrbanKind to push information through a variety of channels to a variety of devices including browser-based, mobile phones, or other hand-held devices. Utilizing proven, tested technology, UrbanKinds trend-setting wireless services are endorsed by leading urban taste-makers.

For more information
Visit the UrbanKind website at: www.urbankind.com, or call 206.851.4137.