Alvairi-Derfler Associates Publishes Article on New TV Advertising Metrics -- Announces Launch of Industry-Wide Research Program to Revalue TV Advertising Impressions

Alvairi-Derfler Associates, A Market Development Company, announces a groundbreaking article exploring metrics for TV advertising and launches its industry-wide research program to help define and revalue TV advertising impressions.

Lake Forest, CA (PRWEB) September 30, 2003 - Alvairi-Derfler Associates, A Market Development Company, announces a groundbreaking article exploring metrics for TV advertising and launches its industry-wide research program to help define and revalue TV advertising impressions.

Today Alvairi-Derfler Associates, which for over a decade has provided valuable marketing services to technology, new media, entertainment and advertising firms announced: We have a key effort underway to meet the current need of media clients to reexamine and upgrade the core metrics used to measure TV," said Greg Kalsow, managing partner. Our clients in the entertainment and TV industries and their advertisers will be first to benefit from this programs innovations - new ways to analyze and establish numerical measures of the changing value of TV advertising in the presence of DVD players, DVR systems and VOD services," he continued.

The process of determining valuations for TV advertising impressions is a core skill we bring to our advertising and media clients," said Leo Willner, PhD, senior partner. It is most important for the TV related industries to be able to go beyond some of the current 'outmoded ways of evaluating advertising to more workable metrics that better gauge the current situation in the face of all the new technologies that impact the behavior of TV viewers" he added.

To introduce clients, associates and new friends to the creative abilities and penetrating analysis of Alvairi-Derfler Associates, the September issue of CMS NewsLine: Making a Good Impression - The Search for New TV Advertising Metrics, is now available free of charge for convenient and virus-free online viewing at the web site: http://www.ad-assoc.com.
Simply click the link to the current issue therein and enter password: G253Wb127

During phase one of the study, Alvairi-Derfler Associates will engage in private discussions with key executives across the TV landscape to gain a broad point of view. Interested parties are invited to call Alvairi-Derfler Associates to learn how to be included in this program, so they may participate in defining several new TV advertising metrics: +1.831.427.3833.

About Alvairi-Derfler Associates: Alvairi-Derfler Associates provides marketing and market development services to technology, new media, entertainment and advertising firms. Senior partners personally manage every engagement. For more information: info@ad-assoc.com or http://www.ad-assoc.com.

About CMS NewsLine: CMS NewsLine accepts no advertising as it presents an unbiased broad-based point of view while 'validating the middle ground. Here is what readers are saying: ...please keep the CMS NewsLine articles coming, I love them, quote from them and consider them a useful source of insight in this new adventure." - Laurie Coots Chief Marketing Officer TBWA\
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