MEDICAL TRANSCRIPTION COMPANIES DEVELOP GUERILLA MARKETING TECHNIQUES

Medical transcription companies are developing guerilla marketing techniques and improving the quality of their offering, thanks to a free service from MedicalTranscription.com.

Transcription Report was recently released to subscribing companies listed on the website MedicalTranscription.com. The new quarterly report is a compilation of statistical data gathered from physicians and medical managers submitting match requests into the website.

Utilizing Transcription Match, medical managers and physicians submit their needs such as volume, specialty, preferred dictation and delivery methods and a host of other parameters. The online database then matches the needs of the medical practice to the abilities of the service and a report is delivered to the physician containing the contact information of those services matching the request.

Transcription Report is now available to the companies listed within the database and is an overview of the needs and trends of medical practices. "Looking into the data we have collected," says John Nistad, CEO of MedicalTranscription.com, "We are able to better understand what the physician is looking for and where he wants to go in the future. For instance, we have learned that transcription services will need to have the ability to interface their final product into physician site medical management and electronic medical records systems. Sharing this information with our listed services only serves to improve the quality of service that is brought to market."

Presented in a graphic format alongside analytic commentary, the report enables the transcription service owner to examine and compare their abilities with the needs of the market, and make adjustments where necessary. For example, more physicians are requesting 24 hour turnaround of their dictation than ever before.

The data analysis also influences the website content, and as a result, additional information about electronic medical records and application service providers has been brought to the site. "The goal of MedicalTranscription.com is to enable the medical transcription service owner to compete on a level plane with larger corporations now involved in medical transcription," says Nistad. "Keeping current with emerging technology is a key to staying alive in this very competitive market."

Transcription Report is a quarterly publication of MedicalTranscription.com and its distribution is limited to medical transcription services having an advertising subscription on MedicalTranscription.com.