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All Press Releases for January 9, 2003 Subscribe to this News Feed      
 

GENIE TRADES BOTTLE FOR AEROSOL CAN AND TRANSFORMS MAKEUP INTO DREAM-COME-TRUE

Spray On Foundation Delivers Coveted Airbrush Finish And A Smile In Seconds

MALIBU, CA – ERA FACE, the first and only spray on foundation from Classified Cosmetics, puts the polish of professional airbrushing into the hands of the consumers without the bulkiness, price and mess of an airbrush machine.

Professional Airbrushing has long been a favorite makeup indulgence for the entertainment industry, but the complexity and investment involved in owning and operating the equipment has kept the magical results out of the hands of the general public…..until now.

Proclaimed by some as the next genie in a bottle" and the holy grail of foundations" by others, ERA FACE spray on foundation can most simply be described as an airbrush without the machine. Now, thanks to Yolanda Halston, celebrity makeup artist and Founder/CEO of Classified Cosmetics, anyone can spray their way to the luxury of perfect makeup.

A quick, 2 second spray is all it takes to cover scars, birthmarks, tattoos and varicose veins with a lightweight, natural finish. Layer to create a more polished evening look. When applied according to directions, ERA FACE is both water and wear resistant, yet comes off easily with soap or makeup remover.

ERA FACE spray on foundation contains Aloe, Chamomile, antioxidant vitamins and has additional uses as versatile as its 10 oil-free shades. Use it as a concealor, as a lash base or lip base and toss your powder- ERA FACE sets to a beautiful matte finish without it.

ERA FACE spray on foundation can be found exclusively at select spas and stores worldwide for $55. The sleek 2.25oz aerosol can also comes with a luxurious headwrap and cosmetic puff (both machine washable) as a gift-with-purchase ($20 retail value). Additional color matching help can be found at www.classifiedcosmetics.com featuring an up-to-date store locator and AUTOMATCH, a user friendly tool that helps visitors pick their best ERA FACE shade based on the makeup they already use. Consumers can also call toll-free, 866.ERA.FACE, to request an ERA VIRTUAL PALETTE (adhesive foundations swatches matched to all 10 foundation shades).

Celebrity makeup artist and Classified Cosmetics Founder/CEO, Yolanda Halston, Created ERA FACE spray on foundation after 5 years of self funded research addressing the unique needs of post-cosmetic surgery skin. Because of her efforts, anyone can enjoy a fast and flawless airbrush finish with the added benefit of a sterile, gentile application thats good for the skin.


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Amanda Dugan
Classified Cosmetics
310-456-9700
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