Survey: Coolest News of the Year? Procter & Gamble CEO A.G. Lafley

A Story about P&G CEO A.G. Lafley was voted "Coolest News of the Year" for 2002 by readers of Reveries, an online magazine of ideas and issues for top marketers. The item originally appeared in Forbes and was featured in "Cool News of the Day," a daily online marketing newsletter.

Contact:
Rick Leonard
(203) 227-7060
editor@reveries.com

Survey:
Coolest News of the Year?
Procter & Gamble CEO A.G. Lafley

WESTPORT, CONN. (January 6, 2003) -- A story about Procter & Gamble CEO A.G. Lafley was voted the "Coolest News of the Year" for 2002 by readers of Reveries, <http://www.reveries.com> an online magazine of insights, ideas and issues, written for senior-level marketing executives.

The story highlighted Lafley's belief that P&G had grown too distant from its consumers and chronicled his travels into consumer households to see, for himself, what kind of shampoo they had in their bathtubs.

"A.G. Lafley's leadership-by-example clearly sits well with our predominantly senior-level marketing executive readership," comments Tim Manners, editor and publisher of Reveries. "Mr. Lafley gets as close to his consumers as he can -- literally -- and is not afraid to get his hands dirty along the way. That paid off in a big way for P&G in 2002."

The item was originally published by Reveries in its daily newsletter, Cool News of the Day, which features digests of articles gleaned from daily newspapers and business publications to highlight marketing insights, ideas and issues.

The Lafley story was based on an article written by Luisa Kroll and published in the July 8, 2002 issue of Forbes magazine. It was one of five nominated by Reveries, and garnered 37 percent of the vote, based on a total of 202 ballots cast in the online survey. The other nominees were stories about Kimberly-Clark (18 percent); Nokia (15 percent); BMW (12 percent); and Prada (8 percent). The remaining 10 percent consisted of write-in votes for various other stories.

The tally:

Hi, I'm Alan George    (Procter & Gamble)
http://reveries.com/coolnews/year/alan.html                    ; 37%

Paper Tiger (Kimberly-Clark)
http://reveries.com/coolnews/year/tiger.html                    ; 18%

Nokia's Mr. Advice
http://reveries.com/coolnews/year/nokia.html                    15%

Hellenic Wheels (BMW)
http://reveries.com/coolnews/year/hellenic.html                ; 12%

Prada Bing!
http://reveries.com/coolnews/year/prada.html                    ; 8%

Other                                                            10%

About the Survey

The survey was conducted online among subscribers to online magazine, Reveries and Cool News of the Day, its daily email newsletter, both published by David X. Manners Company (Westport, Conn.), a thought-leadership content development and communications company.

Twenty-three percent of the survey's 202 respondents came from the brand/advertiser side; 19 percent from marketing services companies; 13 percent from ad agencies; 13 percent from promotion firms; and 10 percent from consulting firms. Sixty-two percent of respondents had 10 or more years of experience in marketing.

The full report can be accessed online at <http://reveries.com/reverb/research/2002/index.html>.

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