2R's Entertainment & Media "THE NEW PUBLICITY MAYHEM"

2R's Entertainment & Media "THE NEW PUBLICITY MAYHEM"

For Immediate Release

Contact:
Ra-Fael Blanco
2R's Entertainment & Media
212-283-4955
TwoRsEntertain@aol.com

2R's Entertainment & Media prepares to make a statement and validate why they are "THE NEW PUBLICITY MAYHEM" of Independent Publicity. They are gearing up for the releases of several artist(s) and projects that are sure to have the journalistic community "talking".

THE GOAL...
2R's Entertainment & Media strives to make certain that the company's focal point is to become a powerful source that will allow our clientele to reach their fullest potential and a long-lasting career; via Media Awareness, Positive Imaging, Radio Promotions & Marketing, Record Label Consultation, Artist Road Management, Production of Recorded Music and a great sense of style.

IN THE BEGINNING...

2R's Entertainment & Media was founded in 1998, by Ra-Fael Blanco and rah-B Welch. The two decided to merge their entertainment industry knowledge and create what is known to be to some ... as today's Independent Publicity Mayhem. Ra-Fael's industry background stems from his professional modeling, dancing and acting career to his executive work at various record labels. His knowledge in Retail, Marketing, Promotions, Radio Promotions and Artist Development allowed him to set his goals to a higher level and shoot for his own successful venture. rah-B's experience working behind the scenes on a managerial level for various entertainment companies brought balance to the venture. His corporate ideas along with his love and passion for the creation of music created something that was just meant to be. The dual combination of their drive to succeed in today's music industry is the unity that brings the goals of Ra-Fael and rah-B together to form 2R's Entertainment & Media.

Their first success came with Quad City DJ's, (Big Beat/Atlantic Records), which received national and international press with their smash single 'Cmon and Ride It (The Train). The success of this dance phenomenon led to a performance on The Oprah Winfrey Show. Oprah read an article in the USA Today about the Quad City DJ's and on how this song rocked the nation with the craze of The Train. She invited them to perform for a taping of The Oprah Winfrey Show. "It was a nonstop ride after that...that was one of the many highlights of this journey that I will never forget," says Ra-Fael.

Since their existence, 2R's Entertainment & Media have worked with some of the most established artists to date. They include; Toni Braxton, AZ Yet, Donell Jones, Brandy and 69Boyz, just to name a few. 2R's Entertainment & Media prides itself in understanding their artists' needs by cultivating an individual marketing recipe' tailored-made specifically for that client. The tailor-made campaign is designed to create "the buzz" in the consumer world and the industry sector that will allow an interest for a specific product, project and or talent.

THE SERVICES THAT ARE PROVIDED...

2R's works with an extensive network of contacts in print, television, radio and internet media that allows us to service and pitch these resources 'in hopes' of securing our clients placement(s) within these journalist communities. Services that 2R's Entertainment & Media provide, but certainly are not limited to include:

Media/Public Relations
Radio Promotions & Marketing
Fashion Styling
Event Coordination
Artist Development
Production of Recorded Music
Road & Artist Management

MEDIA/PUBLIC RELATIONS
- Industry Trades
- National & Regional Magazines
- National & Regional TV Shows (performance and/or interview)
- National Fanzine Magazines
- Online Media

RADIO PROMOTIONS (URBAN/CHR STATIONS)
- Biweekly Post Card Campaign
- Coordination of Radio Promo Tour
- National & Regional Radio Promotions Campaign
- Weekly Email Campaign
- Weekly Fax Campaign
- Weekly Radio Tracking

FASHION STYLIST (CONSULTANT)
- Fitting (as many times needed)
- Garments (purchasing, pulling, returning)
- Styling for Editorial Shoot (Male, Female, Kids)
- Styling for Film Project (Male, Female, Group, Kids)
- Styling for Print Shoot (Male, Female, Kids)
- Styling for Video Shoot (Male, Female, Kids)

EVENT COORDINATION
- Album Release Party
- Artist In-Store Appearance
- Book Release Party
- Book Signing
- Movie Premiere(s)
- Theme Driven Party (Halloween, Christmas, Birthday)

ARTIST DEVELOPMENT
- 4-6 Week(s) Media Training
- Choreography Supervision
- Imaging development (defining your look)
- Industry Terms and their meaning
- Intense Workout regimen (if needed or desired)

PRODUCTION OF RECORDED MUSIC
- Preproduction studio (Roland XP-50 keyboard, E-MU Planet Phatt Drum Programming Kit, Logic Audio computer music software, Pentium III - 866Mhz processor)
- Production style -- rah-B appreciates all genres of music, but his main interest is R&B/Hip-Hop and Pop music. He is influenced by producers Jimmy Jam & Terry Lewis and Rodney Jerkins
- Provide original studio ready instrumental tracks
- Vocal arrangement consultation

CONTACT INFORMATION...
2R's Entertainment & Media, INC.
601 W 135th St. Suite #6E
New York, NY 10031
(212) 283-4955 office
(801) 659-6405 fax
TwoRsEntertain@aol.com (email)

Ra-Fael Blanco
VP of Media Relations
8882470195@skytel.com (2way)

THE CURRENT CLIENTS...

Urbanesque (Titanium Records)
Thrill Da Playa (HomeBass Entertainment)
69 Boyz (HomeBass Entertainment)
Devyne Stephens "The Entertainer" - (Upfront/Elektra)
Swoop "The Dance Father" - Hip Hop Choreographer

THE FORMER CLIENTS...

4U (Rip-It Records)
95 South (RCA Records)
Aaliyah (Blackground/Atlantic Records)
Alan Taylor Communications
Arista Records
Atlantic Records
AzYet (LaFace/Arista Records)
B.A. "Bad Attitude" - (Thundershot/Homebass)
BarBel Entertainment
Big Lew b.k.a. Popeye Red (Col-Beast Music/Southwest)
Black 5 Entertainment
Black 6 Records
Brandy (Atlantic Records)
Clear Channel Entertainment
Deborah Cox (Arista Records)
DMX (Ruff Ryders/Interscope Records)
Donell Jones (LaFace/Arista Records)
Dr. Dolittle OST (Atlantic Records)
Drag-On (Ruff Ryders/Interscope Records)
Elle Skye - Female R&B Vocal Artist
Ginuwine (550/Sony Records)
Golden Books Family Entertainment
Jaze' (Universal Records)
Kendric - Teen Male Pop Vocal Artist
LadiDrew EnterTEAMment
LaFace Records
Lana (Female Artist formerly of Quad City DJ's) - (Atlantic Records)
New Line Cinema
Nickelodeon Pictures
P!nk (LaFace/Arista Records)
Quad City DJ's (Big Beat/Atlantic Records)
Reggie Stepper - International Reggae Artist ( Rip-It Records)
Rome (RCA Records)
Space Jam OST (Atlantic Records)
Streetwise Marketing
Titanium Records
Toni Braxton (LaFace/Arista Records)
UpFront Entertainment

"WHERE GOING THE EXTRA MILE IS NOT A QUESTION!"