Coastal Training Technologies Corp. (www.coastal.com/prweb.htm) Publishes Supervisory Video Featuring Coaching Legend Bobby Bowden.

To help safety managers perform their duties more effectively, Coastal Training Technologies Corp. has released Safety Coach: The 7 C's of Safety, which features the enigmatic Coach Bobby Bowden of Florida State University.

Coastal Training Technologies Corp. (www.coastal.com/prweb.htm) Publishes Supervisory Video Featuring Coaching Legend Bobby Bowden.

Virginia Beach, Virginia, January 23, 2003 - When it comes to making workplace safety a reality, managers and frontline supervisors bear a tremendous responsibility. To help safety managers perform their duties more effectively, Coastal Training Technologies Corp. has released Safety Coach: The 7 C's of Safety, a dynamic supervisory video aimed at improving communication among workers - especially on the subject of safety.

The video features the enigmatic Coach Bobby Bowden of Florida State University, who injects the right dose of wit and wisdom into the 19-minute video program. Also featured is author and safety expert, David Sarkus, whose seven safety guidelines create the winning formula for fostering understanding and compliance among all workers.

No training program can be successful without buy-in from all employees, regardless of their position or title - from line workers to supervisors to the CEO. Scott Geller, professor of Psychology at Virginia Tech, states it best saying that "safety…boils down to asking people to …change for reasons that are not immediately obvious." According to Geller, people must first develop a rationale for why the change is needed and once convinced, they are then able to change their belief system. In Safety Coach supervisors will learn not only how to demonstrate a need for change in safety attitudes and behavior, but more importantly, how to obtain commitment to that change from employees at every level by encouraging workers to "talk the talk" when it comes to safety.

"Every organization needs practical leadership that is visible on a daily basis," and when it comes to creating a safe work environment, this statement by Dr. Dan Della-Giustina -CHCM Professor of Safety & Environmental Management West Virginia University - couldn't be more true. By following the seven basic coaching principles outlined in the video, managers and supervisors can consistently bring about positive changes in employee actions and underlying attitudes. Safety Coach: The 7 C's of Safety does an excellent job of pairing safe practices in forklift operation, fall protection, welding and more with Coach Bowden's unique style and coaching techniques which have already been proven to yield the desired results on the field - and will no doubt do the same in the workplace.

Any organization that is interested in promoting more effective communication between supervisors and employees can certainly benefit from the lessons demonstrated in Safety Coach: The 7 C's of Safety.

For more information, to schedule a free preview or to receive a free catalog, contact Coastal Training Technologies Corp., 500 Studio Drive, Virginia Beach, Virginia 23452; Fax (757) 498-3657; e-mail: sales@coastal.com; call toll-free at (800) 767-7703, or visit us online at http://www.coastal.com/coastalACB/showdetl.cfm?&Product_ID=9941&DID=7

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