Cerado and Infocap AB Form Alliance to Provide Sales Effectiveness Services to Global Customers

Cerado, a provider of sales force information services, and Infocap AB, a provider of strategic CRM services, today announced an alliance to provide joint services to global customers. The companies will cooperatively develop solutions that combine Cerados proven tools and methods for gathering and analyzing sales win-loss information with Infocaps CRMPRO methodology for CRM deployment.

Half Moon Bay, Calif. and Stockholm, Sweden – January 23, 2003 – Cerado, a provider of sales force information services, and Infocap AB, a provider of strategic CRM services, today announced an alliance to provide joint services to global customers. The companies will cooperatively develop solutions that combine Cerados proven tools and methods for gathering and analyzing sales win-loss information with Infocaps CRMPRO methodology for CRM deployment.

Infocap offers a unique set of consulting services, and helps companies develop strategies to more effectively manage their customer relationships. These services enable Infocaps customers to create efficient and targeted marketing and sales strategies.

There are a number of fundamental issues that affect all customer-focused organizations. The first is having access to the information that explains what is really happening with customers – why they are buying from you or choosing competitors, what is making them happy or unhappy, and identifying what are their most important issues," said Christopher Carfi, Chairman and CEO of Cerado. The second is creating an effective, realistic execution plan to take that information and use the knowledge gained from it to drive a strategy that continuously improves your customer interactions. This alliance will enable both Cerado and Infocap to provide expanded services that do just that for our clients, in both North America and Northern Europe."

This alliance also allows Cerado and Infocap to engage in joint sales and marketing activities, and increases the geographic reach of both organizations.

The development and professional use of an organizations customer information capital is fundamental for success. If a structured process is implemented to gather relevant business relationship knowledge in all customer interactions, and then shared throughout the organization, you have a strong competitive edge," said Dick Andersson Chairman and CEO of Infocap. The alliance with Cerado is of strategic importance and helps us to expand our services."

About Cerado, Inc.
The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com

About Infocap
Infocap AB, located in Stockholm, Sweden, offers a unique mixture of consulting services. Infocap helps companies develop strategies and operations to create efficient and targeted marketing and sales activities, and helps to ensure long-term, profitable customer relationships. Services include:

- Implementation of CRMPRO, a strategic method for effective CRM implementation
- CRM strategy development
- Customer surveys
- Creative and layout development for marketing communication projects
- Change Management
- Training

On the web at: http://www.infocap.se

Cerado is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

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