Mobile revenue growth in the Australian Wireless Telecommunications will drop from 10% in 2003 to 1% in 2004, which will send shockwaves through the industry.

The wireless market has been the focus of attention during the last 10 years and it has well established itself in the telecoms market. Mobile revenue growth in the Australian Wireless Telecommunications will drop from 10% in 2003 to 1% in 2004, which will send shockwaves through the industry.

Research and Markets have announced the addition of the "2003 Australia - Wireless Market Australia" report to their offering.

The wireless market has been the focus of attention during the last 10 years and it has well established itself in the telecoms market. The report a wealth of statistical data on subscribers, revenues and operators. It provides research and marketing data. It discussed and analyses GSM, CDMA, 3G and other key technology developments. Industry issues such as churn, roaming and fixed-to-mobile are dealt with in depth. Prepaid is another key market that is discussed in detail. The rise and fall of VMNOs and their future is described. From here it discusses and analyses in depth the various mobile data scenarios and provides a full overview of all the latest trends and developments here. The latest developments in wireless broadband are another important new section of this report.

Key Hightlights

Mobile revenue growth will drop from 10% in 2003 to 1% in 2004, which will send shockwaves through the industry -- some significant predictions will be made on 19 August.

Hutchisons price competition is proving to be disruptive and others will have to adjust their pricing and marketing. Expect lower call charges in 2004. Expect fireworks from Vodafone.

In 1999 it was anticipated that the second-tier telcos would reach $5 billion revenue in 2005 -- the reality is that their revenues are still declining and will be under $1.5 billion by 2005.

The MVNO model is flawed, with serious problems for Virgin Mobile, B-Digital and others. Their margins will be squeezed in 2004, while their marketing costs will go up.

Message for consumers: Stay flexible, as mobile prices will come down".

MMS and 3G should be aimed at the target group of 24- to 36-year-olds.

Serious permission-based marketing services will be launched in 2004, initially based on SMS. Broadband models will arrive in 2005/2008.

For a complete index of this report click on http://www.researchandmarkets.com/reports/37924

REPORT DATA SUMMARY:
2003 Australia - Wireless Market Australia
Number of Pages: 205
Category: Markets
URL: www.researchandmarkets.com/reports/37924

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