Pharmaceutical Executives Gather to Address The Changing Marketing Climate

PharmaBrand Summit-Fall 2003, the premiere event held for pharmaceutical marketing professionals, will bring together senior-level scientific executives from the leading pharmaceutical, biopharmaceutical and biotechnology firms to help them meet the demands of the ever-changing face of the drug industry. This innovative Summit, being held for the second time in its second year, is produced by marcus evans, one of the worlds leading business information companies, presenting over 1,000 strategic business summits and conferences worldwide.

(PRWEB) October 1, 2003 --October 1, 2003 - PharmaBrand Summit-Fall 2003, the premiere event held for pharmaceutical marketing professionals, will bring together senior-level scientific executives from the leading pharmaceutical, biopharmaceutical and biotechnology firms to help them meet the demands of the ever-changing face of the drug industry. This innovative Summit, being held for the second time in its second year, is produced by marcus evans, one of the worlds leading business information companies, presenting over 1,000 strategic business summits and conferences worldwide.

Bringing a new prescription drug to the market is a complex process-especially in todays seriously competitive environment. Staying abreast of industry trends and innovations is key to gaining a competitive advantage. You need only open up a consumer magazine or watch television commercials to begin to understand the increasing importance consumer marketing plays within the pharmaceutical community. And with the emergence of e-Detailing, the role of the pharmaceutical sales rep is evolving and doctors are taking on a more active role in the decision-making process. At the PharmaBrand Summit - Fall 2003, [October 12-14, 2003; Amelia Island, Florida] senior-level decision-makers will meet to learn proven methods and strategies for increasing their drugs market potential.

Industry leaders will address such topics as: Managing Customers Across Multiple Channels, Becoming a Consumer-Centered Organization, Rethinking Your Branding Strategy, Marketing to Patients Via the Internet, Reinvigorating Mature Brands and Getting Marketing and Science to Work Together, to name a few. Keynote and plenary speakers will be announced later this summer**.

marcus evans Summits offer a unique way for senior-level executives to meet with peers and gain up-to-the-minute information by way of case studies from industry leaders. The Summit also partners with a limited number of solution providing companies, offering the latest in technologies, products and services, addressing the business needs of attendees.

About marcus evans
marcus evans, one of the worlds leading business information companies, is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision-making. Established in 1983, the companys international network of offices creates major sector-focused events for business learning and networking opportunities across a variety of industries and professions.

Every year marcus evans produces more than 150 of the worlds leading business and economic summits for senior-level decision makers. Held at locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings to provide an effective, highly focused interactive event.

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**Keynote and plenary speakers will be available for interviews prior to and during the Summit. Details to follow.

www.pharmabrandsummit.com
www.marcusevans.com