Resurgency Launches a Marketing Services Firm Dedicated to the Emerging Demand for Emergency Response Marketing Services.

Large corporations with sizable marketing departments often encounter unexpected, unplanned events that require an immediate response. SARS, 9/11, NYC Blackout of 2003, Martha Stewart, Enron, and Arthur Andersens indictment are all examples where senior marketing executives have been left with big challenges. We have just launched a new Marketing Services firm, Resurgency, to assist with these challenges.

Resurgency is launching its Emergency Response Marketing firm along with the Emergency Risk Factor (ER Factor) Scale to assist large corporations with marketing emergencies.

Weve taken thousands of cases and quantified them into a database (Adrenabase), then applied an analytic process (Adrenalytics) to score and identify trends and correlations. The result is an ability to apply the scientific method and the latest advances in marketing science to corporate marketing emergencies. We call the category Emergency Response Marketing". We rank an emergency on an Emergency Risk Factor (ER Factor) scale from 1 to 5 as applied to a specific company. Then we combine their data with our data to produce an optimized marketing response plan.

Our CEO, Dr. Devyani Sadh, is a recognized expert in the design and instantiation of Data Mining, CRM and Database technology solutions, and has translated advanced theoretical practices into actionable marketing and communications solutions for the Global 1000. Dr. Sadh holds her Doctorate in Applied Statistics (Psychometrics) with the her thesis centering on utilizing Monte Carlo computer simulations to study non-normal data. She has taught statistics and quantitative methods for many years at schools like New York University (NYU) and the University of Connecticut (UConn). She is a frequent conference speaker at database marketing conferences and Newsletter Chair of the Direct Marketing Associations Research Council.

James H. Kennedy, our Chief Sales and Marketing Officer, holds a Doctorate in Law, has been published in 4 fields, and has a background of Global 1000 service in the area of management consulting and information technology. Our international HQ is in Stamford, CT and we operate the Sadh Center for Emergency Response Marketing in Mumbai, India as part of our organization.

Combined, our team speaks 10+ languages and has business relationships in over 20 countries. We love speaking and/or writing about the modern practice of Global 1000 Marketing, international business, international law, marketing history, Database Marketing, Analytics, and of course, our Emergency Response Marketing company, Resurgency.

We have set up a permanent press link at www.resurgency.com/media that is complete with our Press Kit and copies of our press releases. We will also be offering a bi-weekly newsletter at www.resurgency.com/newsletter and an RSS feed at www.resurgency.com/news beginning on October 15.

If you need a quote, reaction or article, you should contact our CSMO at the office at +1-203- 964-0784 or on after hours on his cell at +1-203-515-4603.

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