GOTSTYLE Enterprises LLC INTRODUCES SHELEEN DESIGNS, ITS EXCLUSIVE LINE OF EASTERN-INFLUENCED JEWELRY TO THE PUBLIC: Showcases Fusion of Old World East and New World West Designs

GOTSTYLE Enterprises LLC launches its exclusive handcrafted fine and bridge Debut Jewelry Collection, SheLeen Designs, which beautifully blends together elements from two distinct cultures, embodying the rich East Indian heritage with the modern day appeal of the western culture. Experience SheLeen Designs...the fusion of two worlds of fashion into one powerful style!

PRESS CONTACT:

Shenal Arimilli
Designer/General Manager
GOTSTYLE Enterprises LLC
(512) 799-4417

Leena Patel
Designer/General Manager
GOTSTYLE Enterprises LLC
(512) 630-7461

AUSTIN, Texas (PRWEB) October 1 2003 -- GOTSTYLE Enterprises LLC, an Austin-based jewelry design company, announces the introduction of its first line of fine and bridge jewelry, SheLeen Designs, created by designers Shenal Arimilli and Leena Patel. The distinctive jewelry pieces combine the rich cultural heritage of India with the more modern styles of the West. The result is a fusion of two worlds of fashion into one powerful style.

We are excited to bring a glimpse of our deep and rich culture to the United States. We wanted to transform the stunning and exquisite styles of East Indian jewelry into jewelry that has a fresh, contemporary look," said Leena Patel, co-founder of GOTSTYLE. Our pieces were designed to give women an exotic, distinct look." The jewelry is quite innovative, incorporating luscious Indian fabrics with precious metals and semi-precious/precious gemstones. Age-old Indian jewelry settings are given a bold, yet feminine look.

Shenal and Leena bring a whole new dimension to jewelry, by announcing the introduction of the tikka and ser. These are two entirely different pieces of jewelry that are worn to accentuate the natural beauty of a womans hair and face," said co-founder Shenal Arimilli. In this competitive industry and ever changing world of fashion, it is imperative to be innovative. We want the women who wear our jewelry to feel feminine, yet feel confident to make a fashion statement."

The response by those who have had an opportunity to view the SheLeen Designs collection has been extremely positive. Several fashion designers enthusiastically commented on the new line of jewelry. Saman and Tauseef Khan, co-founders of Sila Enterprises Inc, a fashion house in Austin, TX, who carry a unique line of internationally acclaimed couture, described SheLeen designs as, ...intricately bold with a fun elegance -- very versatile and exquisitely crafted in western sensibilities with a subtle aroma of South Asian Heritage".

Shenal and Leena work directly with retailers, targeting high-end boutiques and department stores nationwide to bring superior quality merchandise to customers with pieces ranging in price from $50 to $2,500. The designs are influenced by the artistry and craftsmanship indigenous to specific regions of India. Masterful artisans in India handcraft their designs, creating pieces that possess individual character and artistic variation. Shenal and Leena allow for further individuality of each piece by offering varying levels of customization. Retail buyers are given the opportunity to adapt designs more closely to suit their own customers taste or style in jewelry.

SheLeen Designs jewelry is available immediately. For more information about GOTSTYLE Enterprises LLC or SheLeen Designs jewelry, please visit our web site at www.got-style.com, or call 512-799-4417 or 512-630-7461.

About GOTSTYLE Enterprises LLC

GOTSTYLE Enterprises, LLC was co-founded by partners, Shenal Arimilli and Leena Patel in 2002 in Austin, Texas. Their passion for life, beauty, style and artistic appreciation inspired the creation of their jewelry line, SheLeen Designs. Their jewelry beautifully blends together elements from two distinct cultures, embodying the rich East Indian heritage with the modern day appeal of the western culture. The artistry and craftsmanship of age-old jewelry styles from India have been modernized for women to appreciate today. Each piece is handcrafted in India by a team of skilled artisans, incorporating semi-precious/precious gems, crystals, stones and beads, and fabrics with precious metals. These masterful artisans can further enhance the individuality of each piece as Shenal and Leena offer clients the unique ability to customize components of their designs.
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