QUICKEN LOANS SELECTS REAL BRANDING AS INTERACTIVE AGENCY OF RECORD

San Francisco, CA (October 1, 2003) -- Real Branding announced its selection as Interactive Agency of Record for national online mortgage company, Quicken Loans.

After an extensive review process that included six top national interactive shops, Real Branding was chosen to handle online media creative, planning and trafficking for Quicken Loans.

Since 1994, Real Branding has been connecting consumers with brands online and brings a seasoned team of interactive professionals to the Quicken Loans account. Quicken Loans is the leader in national home lending and we are very excited to be working with them to develop innovative, results-driven online media campaigns," stated Steve Raizes, CEO of Real Branding.

We are a very demanding client, and chose Real Branding to solidify our market leadership among Americans financing their homes," explained Bryan Stapp, Quicken Loans VP of Marketing. They understand the power of our brand and their team is extremely quick to respond to our needs. They do an incredible job of marrying creative strategy with media buying."

About Real Branding
Real Branding handles all aspects of interactive media for companies who want to generate brand awareness and drive online sales. Real Branding provides online strategy, website development, online media buying, search engine optimization, eCommerce and advergaming. Real Branding has worked for some of the world's top brands, including: Coca-Cola, Corona, Smirnoff Iceä, America Online, Barclays Global Investors, salesforce.com and Unilever. For more information, please visit www.realbranding.com.

About Quicken Loans
Quicken Loans is the nations leading online mortgage lender, offering home loans in all 50 states through the QuickenLoans.com website. The company is one of the Top 25 largest retail lenders in the country. The QuickenLoans.com website has been named a Best of the Web" mortgage site by Forbes, Money and PC magazines. Quicken Loans has 1,700 employees and expects to close $15 billion in mortgage loans in 2003.