YellowPepper Selects mBlox as Preferred Global Messaging Infrastructure Partner

Leading Wireless Marketing Firm Selects mBlox to Deliver Mobile Marketing Campaigns

Atlanta and Boston, (PRWEB) October 7, 2003 --

mBlox Inc., a global provider of SMS infrastructure services, announced today that YellowPepper, Inc., a leading wireless marketing company, has selected mBlox to support delivery of its wireless global marketing campaigns. YellowPepper will dramatically expand its distribution footprint and ensure critical Messaging Quality-of-Service (MQoS) utilizing mBloxs carrier-class messaging network.

YellowPeppers wireless marketing platform enables brand marketers and advertising agencies to create, manage, and deploy wireless content to mobile phone users across the globe. YellowPepper redefines the way corporations interact with their target markets. Its pioneering wireless products enable companies to create unique consumer experiences that inspire and engage todays multi-tasking generation. Clients include Forbes.com, Fleet Bank and Buzzards Bay Brewing.

Reliable message delivery is core to our business. Our customers trust the integrity of their brands to us when we manage their campaigns, said Carol Erickson, CTO of YellowPepper. We selected mBlox as a preferred messaging partner, not only for their network capabilities and international connectivity, but their comprehensive technical support. The ease of integration to the mBlox standards-based gateway was unparalleled and allows us the flexibility to provision international and domestic campaigns in record time."

"YellowPepper is at the forefront of the emerging mobile marketing movement in North America", said Jay Emmet, President of mBlox-Americas. As weve seen in Europe, successful firms like YellowPepper bring a unique blend of creative and technical expertise to its clientele and thus are creating explosive growth in this market. Delivering a ubiquitous pan-carrier network supported by carrier-class routing redundancy, mBlox provides companies like YellowPepper and its customers the means to leverage an exciting distribution medium in a reliable, efficient, and fast manner. We look forward to working with YellowPepper as a long-term strategic partner."

YellowPepper leverages mBloxs global carrier-class network comprised of 1,000+ actively managed carrier connections to take advantage of advanced messaging services including SLA-backed two-way messaging, binary delivery and high-volume inbound solutions. mBlox messaging products enable YellowPepper to deliver an array of wireless content solutions including branded advertising, games, news and voting applications.
YellowPeppers messaging platform, now in its third release, is filled with new enhancements, including demographic mapping, 2-way messaging, a detailed reporting tool, demographic filters, and even easier integration. The application is built on Microsoft .NET, which also allows companies the ability to harness upcoming .NET applications, such as micro payments through Microsoft Passport.

About mBlox:
Headquartered in Atlanta, GA, mBlox, Inc. is the leading global provider of SMS infrastructure services and value-added messaging transport services. The company makes the task of sending and receiving SMS simple, reliable and cost effective, freeing clients from the commercial and technical complexities that can consume capital and operating resources. mBlox enables customers to provide information, entertainment and communications services to consumers or enterprise staff via standard and premium-rate outbound and inbound SMS services. For more information, visit www.mblox.com.

About YellowPepper

YellowPepper is a marketing driven company that redefines the way corporations interact with their target markets. YellowPeppers wireless campaign manager enables marketers and advertising agencies to create, manage, and deploy wireless content to carriers across the globe. The platform can deploy Text Messages (SMS), Multi Media Messages (MMS), Ringtones, Mobile Java Applications (J2ME), and wireless Music Recognition campaigns. The third release of the campaign manager is filled with new enhancements, including demographic mapping, TV voting, a detailed reporting tool, demographic filters, and even easier integration (including COM objects, custom APIs, XML, and SOAP). YellowPepper's platform can carry proprietary content, but it can also be pre-loaded with existing content. To this end YellowPepper creates, sources, and syndicates the world's most exciting wireless entertainment content. For more information, visit www.yellowpepper.com.
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