Gem Nation - first online diamond retailer to show actual photographs of diamonds

Gem Nation - first online diamond retailer to show actual photographs of diamonds

Gem Nation, the online retailer of diamonds and fine jewelry, today announced that it would be showing actual photographs of its diamonds. This makes it the first online diamond retailer to allow customer to see the gems that they are purchasing.

The photographs are shot using a high-powered microscope at thirty times magnification. Discussing the reasons for the decision, Emily Kaplan, president of Gem Nation, says "our mission is to educate our customers and give them the greatest sense of comfort in the product that they buy. We wish to give customers a better experience than they would have in the store, without the pressure of having to deal with condescending or pushy salespeople. This is one more way by which we can demonstrate our commitment to an amazing customer experience". Gem Nation leverages the best aspects of online shopping with the tactile experience of seeing the actual item. Never before has a customer had the chance to examine diamonds online, says Kaplan. Other online diamond retailers have a hard act to follow: Diamond photography is a time consuming process.

Gem Nation's commitment to customer service and high standards of excellence continues to garner honors from customers.

About Gem Nation
Gem Nation is a new entrant to the extremely competitive online diamond and gem-retailing category. They are pioneers in high-quality, low-priced diamonds and fine jewelry. They are located on the web at www.gemnation.com. The site offers in-depth education on buying diamonds with confidence, as well as jewelry design and a specialist diamond and gem location service. Gem Nation offers free delivery, 30-day refunds and a lowest price match guarantee on all its diamonds. Based in New York, Gem Nation is a privately held firm and can be reached by phone at 888-GEM-5656.